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Vertiv Kicks-Off its 2021 EMEA Roadshow

Vertiv has kicked off a series of roadshow events to showcase the latest technology innovations to channel partners, consultants, and end-users across Europe, Middle East, and Africa (EMEA). Vertiv’s “Keep IT Running” tour started on May 27 in Lagos, Nigeria, and will cover 50 countries with over 130 events by the end of 2021.

From Dubai to Dublin, from Moscow to Johannesburg, the half-day events bring Vertiv experts to discuss the latest market research and technology trends from the cloud to the edge, including insights in specific verticals such as telcos, finance, retail, and colocation. From small individual server rooms to large multi-megawatt data centers, technology has significantly evolved, and attendees will have the opportunity to experience Vertiv’s latest innovations first-hand.

Following all covid-19 precautionary measures, these physical events will allow small groups of channel partners, consultants, and end-users to experience live product demos and discuss key advances in their related markets. Innovations in software, cooling, power, as well as IT containment and remote monitoring will be showcased during a hands-on session with technical experts.

The Vertiv 2021 EMEA Roadshow, Keep IT Running, will be coming to over 30 cities in the Middle East and Africa region including Dubai, Nairobi, Lagos, and Casablanca from 26th May until October. On the day, Pierre Havenga Managing Director of Vertiv in the Middle East and Africa will open the event with a keynote speech, focusing on the data center trends that drive customer spend now, and in the future.

“When it comes to technology, there’s rapid growth. According to Ericsson’s mobility report, global mobile network traffic is growing at about 50 percent year-on-year” said Pierre Havenga, Managing Director of Vertiv in the Middle East and Africa. “Vertiv has invested 5% of 2020 revenue in research and development, with the aim of designing innovative solutions to support digital transformation in an efficient and sustainable way. As the IT sector continues to grow at an increased pace, our latest initiatives will help customers and partners unlock their full potential.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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