GITEX Global 2022: ASUS to Show Off its Latest Range of Laptops, AiO PCs, Desktops, and Chromebooks

Raghvendra Singh, Country Product Manager at ASUS BUSINESS, speaks about his company’s participation at GITEX Global 2022

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
At the ASUS-GITEX stand, we will feature a wide range of ASUS Expert series of laptops, AiO PC, Desktops and Chromebooks. We will prominently showcase the latest laptop series and tablets designed to meet the performance and mobility requirements of business users.

At the same time, we’ll showcase some education-focused products which are specifically designed for students and teachers. ASUS has done a strategic collaboration with Microsoft to focus on the ‘’Shape the Future’’ initiative from Microsoft. Visitors from education sectors will also have a first hands-on experience with ASUS Education series products. As for SMB, Government, and Corporate segments, we will have a wide range of Expert Book laptops, Expert Center AiO, and Desktops.

What are your expectations from the event this year?
We anticipate communicating with each business segment and to inform them about the most innovative technology ASUS is bringing to the market. Our objective from the event is to share our BUSINESS vision with our strategic channel partner organizations and key local media. At the same time, we aspire to introduce ASUS commercial products to visitors offering them a hands-on experience with detailed information and demonstration.

What will be your theme of participation at GITEX?
We aspire to bring the best solutions to the market in line with current technology trends and to contribute to the hybrid working environment in all sectors including Education, SMB, Government, and so on. With rapid technological changes, ASUS keeps up with the innovation and creates the best products for every need in collaboration with our technology partners.

How have your regional strategies changed in recent months?
ASUS BUSINESS is thriving to establish and grow the local presence in the regional market to adapt to the demand for Business, Education, and SMB. Also after the regional office establishment in Dubai, we continue to grow our local team and deploy more resources to expand our business in other GCC countries.

Any other info you would like to add?
In GITEX 2022, ASUS BUSINESS will showcase computing invocations to bridge the technological gap in the fields of business, education, and content creation. While GITEX continues to be the leading platform for driving new business leads, ASUS BUSINESS will be there presenting cutting-edge solutions to a global audience.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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