GITEX Global 2022: LEXAR to Present its Entire Range of Storage Products

Fissal Oubida, the General Manager for the Middle East and Africa, and Global Marketing Director at LEXAR says the region is now more politically and economically stable and is poised for growth

Which products and solutions will you be showcasing at the event?
LEXAR is a memory technology brand, our products range from removable storage products such as Micro SD Cards, SD cards, and CF express cards, and accessories such as card readers and components such as SSD and DDR. The users of our products are professional photographers, gamers, and business users.

What are your expectations from the event this year?
To promote the Lexar brand among end users, meet our partners, distributors, retailers, and resellers.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?
We have planned a full schedule of meetings with all the major players in the industry. We are still open if the opportunity arises to present Lexar and talk about the industry and the business dynamics around it.

How have your regional strategies changed in recent months?
The pandemic has reshaped electronic consumption in the entire world and of course, the same goes for the Middle East region as well – buying behaviors and patterns have changed; Consumer behavior has shifted, and some geographies were affected more than others.

LEXAR has adapted and adjusted its strategic plan for the Middle East region. This region is now more politically and economically stable and is poised for growth, therefore showing huge potential for growth in our industry. We have invested in manpower and will aggressively pursue Middle Eastern and Pan-African Distributors to acquire a bigger market share.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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