CrowdStrike has introduced Accelerate, a new partner program to usher in a modern, disruptive movement for CrowdStrike Falcon platform adoption and ecosystem growth. Accelerate is designed to empower the partner ecosystem to land and expand with CrowdStrike Falcon as well as collaborate on and through cybersecurity’s leading AI-native platform.
CrowdStrike’s new Accelerate program unites cybersecurity partners of all types – consisting of VARs, MSPs, MSSPs, GSIs, SIs, cloud marketplaces, distributors, telcos, OEMs, insurers, incident responders, ISVs and more – around the joint mission of our mission of stopping breaches The modern threat landscape necessitates an open, collaborative approach to XDR, providing organizations flexibility and choice in their ever-evolving technology and services needs.
Similarly, today’s software supply chains necessitate new programs and systems to capitalize on modern SaaS consumption. Through solution-specific go-to-market tracks, new-age “edutainment,” gamified rewards, as well as a host of sales, marketing, and partner support tools, CrowdStrike partners can now accelerate their success like never before – helping customers reduce total cost of ownership (TCO), consolidate point products and stay protected.
“Cybersecurity is at an inflexion point, and the partner ecosystem is no different,” said Daniel Bernard, chief business officer at CrowdStrike. “Our new Accelerate program turns the page for partners of all types to supercharge their CrowdStrike practices – horizontally across the Falcon platform – and vertically into the depth of our solution capabilities. New education formats, new sales tools and new rewards are just a few of the investments we’re making to set the cybersecurity ecosystem standard. Our focus is unwavering: putting partners at the centre of the fight to defeat adversaries – and together – stop breaches.”
The new program delivers:
- Education that entertains to accelerate action. Knowledge is power. The new Accelerate program introduces partners to CrowdClass, a disruptive educational series featuring CrowdStrike experts in bite-sized video formats. Available on-the-go and on-demand, sub-10-minute videos share CrowdStrike expertise, prove differentiation and show partners how to sell, demonstrate value and win.
- Demand generation and sales tools to accelerate deal closure. Winning in cybersecurity is all about speed; business origination, collaboration, and closure is no different. New infrastructure and operational enhancements make it easier and faster for partners to create demand, register opportunities, run value-based sales campaigns and close deals. Accelerate also introduces The Grid, the CrowdStrike’ self-service marketing campaign platform providing landing pages, emails and social posts that help partners win with the CrowdStrike Falcon platform.
- Rewards that accelerate and grow partner profitability. Partner results are opportunities to reward. Accelerate unveils CrowdCard, a first in cybersecurity, where individual sales and solution engineering professionals earn cashback rewards on a branded CrowdStrike debit card. Rewards incentivize new customer transactions as well as platform expansion across strategic solution areas. CrowdCard delivers reward payments within days, positively reinforcing behaviors and results. In addition, Accelerate rewards partners with attractive margins, discount tiers and back-end rebates to support building focused, profitable CrowdStrike practices.