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Nothing Signs up Eros for Distribution in the UAE and Bahrain

Nothing Tech recently signed a strategic partnership with Eros Group, one of the leading distributors and retailers in the UAE for the distribution of Nothing’s extensive portfolio of devices in the UAE and Bahrain. Starting in February 2024, Eros Group will commence its role as Nothing’s distribution partner across its outlets and other retailers in the UAE and Bahrain. The agreement will give customers the chance to put their hand on the most hyped tech gadgets at the moment, including Nothing’s second generation flagship smartphone, Nothing Phone (2) but also the brand’s sought-after accessories such as Ear (2) and EarStick.

The partnership is part of Nothing Tech’s strategy to strengthen its presence in both the UAE and Bahrain markets through retail partnerships, availabilities and GCC-wide support. The strategy, however, is primarily fuelled by the increasing demand for the brand and its latest products. As part of this partnership, Nothing will also capitalize on Eros’s wider distribution to respond to increasing demand for the brand and its latest products.

Commenting on the partnership, Rishi Kishor Gupta, Regional Director for Middle East and Africa at Nothing mentioned, “We are thrilled to work with Eros Group and look forward to expanding our reach in the country with their strong support. Through Eros Group, we look forward to leveraging their presence in the region, relationships with retailers and overall capabilities, which we believe will be the driving force for Nothing’s regional growth.”

Mohammad Badri, Director, Eros Group further added, “Nothing is a strong and innovative brand and every product from the brand takes innovations a step further. We are proud to be the sole distributor for Nothing in the UAE and Bahrain and look forward to supporting the brand’s growth and bringing their products to potential and existing audiences.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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