Stanley Song, the Deputy General Manager of Hytera Overseas Sales Department, says an event such as CCW helps exchange ideas, foster deeper connections, and gain valuable insights
Tell us about your participation at CCW 2024. Which products and solutions will you be showcasing at the event?
We will showcase a comprehensive range of our professional communications technologies and solutions at CCW 2024. These include our intrinsically safe (IS) two-way radios and smartphones. Highlights here will include the PT890Ex IS TETRA portable radio and the PNC460U, an UL913-certified intrinsically safe and ruggedized PTT smartphone, which is compliant with 3GPP mission-critical standards and ensures safe and reliable connectivity for hazardous environments.
CCW will also see us showcase our latest 5G body camera solution, the SC880 – an intelligent device for UHD video recording and live streaming to support law enforcement, featuring EIS image stabilisation technology to capture stable footage. The latest Hytera Digital Evidence Management (DEM) will also take centre stage at the exhibition, it is a rich-feature platform designed to collect, store, query, and analyze digital evidence and supports centralized storage and AI features such as face mosaic and tracking, enhancing video processing capabilities.
Also on display will be our mission-critical services convergence-native and on-site fast deployment solutions for professional communications requirements. Hytera mission-critical Service (MCS) Convergence-native Solution, meticulously aligned with 3GPP mission-critical standards, is designed to address communication challenges in field operations. For users maintaining a narrowband network, the Hytera HyTalk platform offers various interconnection capabilities, ensuring smooth service migration to broadband PTT services. Additionally, the Hytera SmartOne command & dispatch system provides unified communication and dispatch services.
As for the On-site Fast Deployment Solution, it caters to critical voice/HD video communication, on-site command and dispatch needs for first responders during rescue missions. Designed for rapid deployment, independent of external infrastructure, and scalable, it offers high ingress protection, security, and reliability. This solution proves invaluable to PPDR personnel during disaster relief and emergency response missions.
What are your expectations from the event this year?
We are excited to be participating at CCW2024 and look forward to engaging with industry professionals and end users. This will allow us to exchange ideas, foster deeper connections, and gain valuable insights that help shape our product development strategy moving forward.
What will be your theme of participation at CCW 2024?
Our theme for this year’s CCW is ‘Innovate for a Safer World’. The world is ever more in need of connectivity, especially at critical moments. Hytera takes pride in empowering professionals from business-critical and mission-critical sectors with new features, new products, and new solutions. Together, we are making the world a more efficient and safer place with reliable connectivity of voice, video, and data.
Whether it’s the optimising of a push-to-talk feature or the architecting of a private communications system from the ground up, we cherish new ideas from our team, partners, and users and turn them into product and solution improvement. Whether it’s for a school bus driver or a police on patrol, we believe every single step in perfecting the technology will deliver an impact in efficient and safe operations.
How have your regional strategies changed in recent months?
As we mark a decade of Middle Eastern operations in 2024, our strategy to drive regional digital transformation has been further enhanced because the Middle East is a land of immense promise and technological advancement. In the coming decade and beyond, we will continue to be a steadfast partner in driving digital transformation across the region and work even more intricately with local governments and organizations to achieve our objectives. Our commitment to this endeavor remains unwavering and we look forward to helping realize the full potential of the Middle East’s digital future through proactive collaboration and next-generation products and solutions delivery.
Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside CCW 2024?
We will hold product and solution demos at our booth J10 while our experts and engineers will also attend the show to exchange ideas and answer questions end users may have.
