Mitsumi Distribution and Samsung Showcase B2B Innovations Transforming the Hospitality Industry

Mitsumi Distribution, a leading technology distributor in Africa and the Middle East, has entered a strategic partnership with Samsung Gulf Electronics to deliver innovative B2B mobility solutions designed specifically for the hospitality sector. Samsung’s advanced technology offers significant operational benefits while enhancing guest experiences across the sector.

The UAE hospitality market is estimated at $53.33 billion in 2025, and is expected to reach $69.57 billion by 2030, at a CAGR of 5.46%. The UAE continues to solidify its reputation as a luxury travel destination with innovative amenities and services, including technology-driven guest experiences. Samsung’s rugged devices and innovative B2B mobility solutions are engineered to withstand the demands of a dynamic, world-class hospitality environment while delivering exceptional performance.

Fadi Abu Shamat, Vice President and Head of the Mobile eXperience Division, Samsung Gulf Electronics said, “Our technology solutions address the unique challenges faced by the hospitality industry today. Samsung Knox is at the core of this approach, providing a multi layered security solution that protects sensitive guest data and hotel systems, ensuring both privacy and peace of mind. By integrating Knox’s comprehensive security features into our devices, we are enhancing operational efficiency for hotels and building a foundation of trust for their guests. This commitment to security allows hotels to navigate the evolving digital landscape and exceed customer expectations.”

Manoj Changarampatt, Business Unit Head-DAAS at Mitsumi Distribution, engaged the audience with his vision, “Today marks the dawn of a new chapter in hospitality excellence. By combining Samsung’s revolutionary technology with Mitsumi’s distribution prowess, we’re not just solving problems – we’re reimagining the entire guest journey. From seamless mobile check-ins to instant service requests, we’re enabling UAE hotels to deliver experiences that were once thought impossible.”

Samsung Knox’s enterprise-grade security platform provides comprehensive protection for sensitive guest data while offering powerful device management capabilities. This security framework enables hospitality businesses to confidently deploy mobile solutions while maintaining the highest standards of data privacy and operational control.

There are a myriad practical applications of these technologies in real-world hospitality settings, from secure payment processing to streamlined guest services. These solutions are designed to help hospitality businesses meet evolving guest expectations while optimizing operational efficiency. As part of this technology ecosystem, Grabba’s biometric identity authentication systems enable seamless and secure guest check-ins while enhancing overall security and personalization.

As the UAE continues to push the boundaries of hospitality excellence, this strategic collaboration between Samsung and Mitsumi Distribution stands as a testament to the region’s commitment to remaining at the forefront of global hospitality innovation.