Dell Technologies is bringing a new era of computing to the UAE with its impressive range of AI-powered PCs, first unveiled at CES earlier this year. This cutting-edge portfolio, now available in the region, includes sleek laptops, high-performance workstations, and adaptable desktops, all meticulously designed to enhance collaboration and boost productivity for businesses of all sizes.
Dell has streamlined its product offerings into three distinct categories, making it easier for customers to select the perfect device based on their core business requirements:
- Dell: Ideal for a balance of play, school, and work.
- Dell Pro: Engineered for professional-grade productivity.
- Dell Pro Max: Built for maximum, uncompromised performance.
Within each category, a consistent tiering approach further simplifies choice: the Base tier for everyday devices, a Plus tier offering scalable performance, and a Premium tier delivering the ultimate in mobility and design. This clear structure ensures customers can pinpoint the exact device for their specific needs.
As the AI PC market rapidly evolves and businesses prepare for the end of Windows 10 support in October 2025, the critical role of AI in modern organizations has become undeniable. With over 70% of businesses already integrating Generative AI into their workflows, Dell’s new lineup is perfectly timed to meet this demand.
Haidi Nossair, Senior Director, Client Solutions Group, META at Dell Technologies, emphasized this shift, saying,
“Technology is advancing at an unprecedented pace, and staying ahead is essential for businesses looking to sharpen their competitive edge. With Generative and Agentic AI becoming board-level priorities, and data inferencing shifting closer to the edge, the PC is once again at the center of productivity and innovation. The upcoming end of support for Windows 10 and the shift to Windows 11 mark a pivotal opportunity for organizations to modernize their workplace with future-ready solutions. Dell’s cutting-edge portfolio of AI-powered PCs is purpose-built to boost performance, enhance security, and help businesses confidently seize the opportunities of tomorrow.”
The Dell portfolio expands with four new Copilot+ devices in the Plus tier. These new devices introduce the most scalable Dell PCs, balancing versatility and productivity. Featuring a brand-new design, they are powered by Intel Core Ultra (Series 2, V SKUs) processors, offering up to 39% longer battery life and a 14% thinner profile. On-device AI capabilities are integrated to significantly boost efficiency.
Beyond these, Dell is also introducing new devices with Snapdragon X Series processors and AMD options. The Base tier will offer reliable everyday devices, while the Premium tier continues the legacy of XPS, favored by consumers and prosumers for its ultimate mobility and design.
The new Dell Pro laptop portfolio brings a fresh, clean, and timeless aesthetic for the business professional. These are among the smallest and lightest laptops in their class, built with durable materials to endure demanding workdays. Impressively, they withstand three times as many hinge cycles, drops, and bumps as competitor devices, ensuring exceptional resilience in daily use.
Equipped with Intel Core Ultra (Series 2, V and U SKUs) and AMD Ryzen processor options (all featuring an NPU, CPU, and GPU), Dell Pro laptops deliver exceptional battery life, powerful on-device AI, Copilot+ PC experiences, and dependable productivity, whether in the office, at home, or on the go.
The Dell Pro 14 Premium stands out as the first commercial notebook with a Tandem OLED display, offering 24% greater power efficiency and 49% less weight than traditional OLED displays, while providing bright, vibrant colors. Dell Pro Premium models utilize 90% recycled magnesium in the chassis for an elegant, light, and durable experience.
Designed for the most demanding applications, the new Dell Pro Max portfolio offers a range of high-performance PCs. The Dell Pro Max with GB10 and Dell Pro Max with GB300 represent the pinnacle of this range, delivering exceptional performance in compact, power-efficient form factors.
In a category where performance is paramount, these new devices achieve significant generation-over-generation performance gains through Dell’s patented new thermal design. Featuring Intel Core Ultra (Series 2, U SKUs), AMD Ryzen, and AMD Threadripper processor options, along with professional graphics, users can power intensive workloads, from animation to video rendering, run AI inferencing, and fine-tune large language models (LLMs), all while maintaining security and managing costs.
Building on Dell’s leadership in circular innovation, the new portfolio emphasizes modular design and the increased use of recycled, low-emissions, and renewable materials in both products and packaging. Notably, Dell Pro and select Dell Pro Max are the world’s first commercial notebooks built with a modular USB-C port. Furthermore, innovations in battery chemistry allow new Dell Pro and Dell Pro Plus batteries to use up to 80% less cobalt, reducing dependence on critical minerals.
From desktops and laptops to displays, Dell’s product ecosystem is meticulously engineered to seamlessly connect tools, boost productivity, and enrich everyday experiences. Reflecting Dell’s commitment to innovation, user well-being, and environmental responsibility, the new displays incorporate advanced low blue light technology to reduce eye strain, ideal for extended workdays, creative projects, or immersive gaming.
To further streamline the user experience and simplify device management, the Dell ecosystem is unified through a powerful and intuitive interface. With Dell Display Peripheral Manager (DDPM) and Dell Client Device Management (DCDM), users can effortlessly control all connected devices from one convenient platform, adjusting settings, monitoring performance, and optimizing workflows.
