ASUS to Showcase AI-Driven Solutions for Business and Education at GITEX 2025
ASUS is set to make waves at GITEX 2025 with its “Ubiquitous AI. Incredible Possibilities” theme, spotlighting AI-ready devices like ExpertBook Copilot PCs, rugged Chromebooks, and All-in-One PCs tailored for enterprise and education sectors. Mohit Bector, Commercial Head for UAE & GCC at ASUS Business, shares insights on how these innovations address hybrid work, data security, and the growing demand for AI-powered technologies in the Middle East.
Tell us about your participation at GITEX 2025. How does this year’s presence differ from previous editions?
With the theme “Ubiquitous AI. Incredible Possibilities,” ASUS will be showcasing our portfolio of AI-ready devices designed for the business and education sectors. These include Copilot PCs, rugged Chromebooks and All-in-One (AiO) PCs. This year, we’re highlighting our expansive lineup of products that address the needs of enterprise users in terms of hybrid work and data security. We’re also showing our lineup of education-focused devices that feature rugged construction for durability and modular components for easy repair and upgradability.
Which flagship products, solutions, or innovations will you be spotlighting at the event, and what makes them relevant to today’s tech challenges?
Some of the products we’ll be exhibiting include our award-winning ExpertBook Copilot PCs (P5405 and B5405) that can perform AI-based tasks natively, Chromebook devices (CX5403 Plus Model, CR1204, CX1405) and Windows (BR1204) devices made for students and All-in-One (AiO) PCs (P470VA, PM670, P440) that are made with quality components and strong security features. All of these devices demonstrate how ASUS is driving digital transformation with technologies that help users work smarter and more efficiently.
What emerging trends or technologies are you seeing gain traction in the Middle East?
AI is the one trend that’s gaining greater traction here in the Middle East. In the past year, enterprises and schools have started adopting Gen AI to aid them with creative work and even help automate repetitive tasks. Some sectors also use AI to support data-driven decisions. With this, there has also been a growing demand for AI-powered devices that can deliver performance and efficiency and are easy to deploy and manage.
