Asus
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Products
ASUS ROG Zephyrus Duo GX651AX UAE Preorder Now Open
ASUS Republic of Gamers has announced the UAE availability of the all-new ROG Zephyrus Duo GX651AX, the world’s first 16-inch…
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Products
ASUS Puts ExpertBook Ultra Through High-Altitude Durability Test
ASUS recently conducted an extreme environment experiment by sending the new ExpertBook Ultra laptop above the altitude of Mount Everest…
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Gitex
ASUS Showcases AI Commercial Devices at GITEX Kenya 2026
ASUS today announced its participation at the first edition of GITEX Kenya, taking place in Nairobi from May 19-21, 2026.…
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Reviews
ASUS Zenbook A16 (UX3607) Review: The Lightest 16-Inch Laptop That Actually Refuses to Slow Down
Thin-and-light laptops have long operated under an unspoken compromise: you sacrifice raw performance for portability. ASUS has been quietly dismantling…
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Products
ASUS Unveils New Zenbook A14 (UX3407) and Zenbook A16 (UX3607)
ASUS today introduces the Zenbook A14 (UX3407) and Zenbook A16 (UX3607) to the UAE — a new generation of ultra-light…
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Products
ASUS Introduces Chromebook CM32 Detachable for Reliable Work Anywhere
ASUS has announced the all-new ASUS Chromebook CM32 Detachable, the perfect portable companion for study, work and play, with a…
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Products
ASUS Brings ProArt PX13 GoPro Edition to UAE
ASUS has announced the UAE availability of the ProArt GoPro Edition PX 13 (HN730EAC), a limited-edition convertible laptop developed in…
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Reviews
Asus ExpertBook Ultra B9406CAA Review: Light, Powerful, Pro-Ready
The Asus ExpertBook Ultra B9406CAA is a lightweight 14‑inch business laptop that delivers strong CPU, GPU, and AI performance in…
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Channel Talk
ASUS Marks Partner Excellence Night 2026 with ExpertBook Ultra Regional Launch
ASUS hosted its Partner Excellence Night 2026 in recognition of its partners. Held at Fairmont, The Palm in Dubai, the…
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Women in Technology
Leading with Clarity: Navigating Complexity, Confidence and Change in Tech
Amrita Nag, Country Marketing Head – ASUS Business (Middle East & East Africa), reflects on building credibility across diverse markets,…
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