Asus
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Products
ASUS Introduces a Premium Desktop Portfolio for the UAE Market
ASUS is reinforcing its presence in the UAE desktop market with a carefully curated lineup designed to meet the evolving…
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Products
Zenbook DUO by ASUS Now Runs on Intel Core Ultra X9
ASUS has launched the new Zenbook DUO UX8407AA to the UAE, bringing together refined design, advanced dual-screen functionality, and the…
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CES
ASUS Launches ExpertBook Ultra at CES 2026
ASUS introduced the ExpertBook Ultra during CES 2026 in Las Vegas. Alongside the device, ASUS presented a set of AI-based…
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CES
ASUS Introduces AI-Driven Laptops and Creator Hardware at CES 2026
ASUS today unveiled its latest AI-driven laptops and creator devices at the Always Incredible virtual launch event, showcasing how on-device…
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Outlook
ASUS Targets AI-Native Hardware and Sustainable Designs for Middle East Growth in 2026
As the Middle East embraces AI, sustainability, and cybersecurity as core operational pillars, Tolga Özdil, Regional Commercial Director for Middle…
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Events
ASUS Shows Off AI Workplace Solutions at Expert Connect Event
ASUS recently hosted Expert Connect, an AI-driven workspace event that highlighted the company’s ExpertBook lineup. Select end-users from the healthcare,…
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Interviews
ASUS Unveils “Design You Can Feel” and Ceraluminium Innovation at Dubai Design Week
At Dubai Design Week, ASUS unveiled its new design philosophy — “Design You Can Feel” — showcasing how the brand…
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Videos
Video: ASUS Showcases AI-Driven Innovation for the Future of Work and Learning
At GITEX Global 2025, Mohit Bector, Commercial Head – UAE & GCC, ASUS Business, highlighted ASUS’ AI-first strategy spanning from…
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Gitex
ASUS to Showcase AI-Driven Solutions for Business and Education at GITEX 2025
ASUS is set to make waves at GITEX 2025 with its “Ubiquitous AI. Incredible Possibilities” theme, spotlighting AI-ready devices like…
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Saudi Arabia Focus
ASUS Showcases Cutting-Edge Solutions for Government and Education at Riyadh Event
ASUS, along with its partner, AlFalak Electronic Equipment and Supplies Co., hosted its ‘Powering the Future’ event on September 15th…
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