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ESET Brings AI-Native Cybersecurity to LEAP 2026 as Saudi Arabia Scales Digital Ambitions

ESET will use LEAP 2026 in Riyadh to showcase its latest AI-native cybersecurity capabilities as organisations across Saudi Arabia expand cloud adoption, modernise digital services and invest in increasingly connected infrastructure.

Taking place from 31 August to 3 September at the Riyadh Exhibition and Convention Center (RECC) Malham, LEAP 2026 will see ESET demonstrate new capabilities across its ESET PROTECT Platform, including AI-native security, advanced XDR and next-generation threat detection.

The company said the technologies are designed to give security teams greater visibility across distributed environments while using automation and AI-driven capabilities to improve threat detection, investigation and response. The focus comes as organisations face increasingly targeted attacks alongside the rapid expansion of digital infrastructure.

ESET’s presence at the event also highlights Saudi Arabia’s growing importance to its Middle East strategy. The company said it is continuing to expand its channel ecosystem in the Kingdom through technical enablement, sales support and joint go-to-market initiatives aimed at helping distributors and resellers deliver modern cybersecurity technologies to customers.

“LEAP is one of the most important technology platforms in the region, and for ESET it represents a powerful opportunity to engage directly with customers, partners and innovators shaping Saudi Arabia’s digital future,” Elias Tsapsidis, General Manager at ESET Middle East, Greece, Cyprus & Malta. “Our mission is to help organisations innovate confidently, and at LEAP 2026 we are proud to showcase AI-driven cybersecurity technologies that support the Kingdom’s ambitions for secure, sustainable digital growth.”

Visitors to LEAP 2026 can meet the ESET Middle East team at Hall 3, Booth F60 (H3.F60) to see demonstrations of the ESET PROTECT Platform and discuss cybersecurity requirements with the company’s regional experts.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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