Interviews
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“Partners Need to Adopt a Customer-Centric, Future-Forward Approach”
Karim Benkirane, the Chief Commercial Officer at du, says by innovating responsibly and embracing sustainable transformation, channel partners can future-proof…
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“Build a Culture Grounded in Mentorship and Continuous Learning”
Nassif Yazbeck, the Channel Sales Director for MEETCA at Vertiv, says, an emerging shift is the growing demand from partners…
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“There is a Growing Appetite for End-to-End Solutions”
Sanal Das, the Sales Director at NMK Electronics, says, success now depends on adaptability, technical fluency, and the ability to…
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“Focus on Local Relevance”
Swithin D’Silva, the Head of Smart Devices in MENA at Yango Group, says smart, well-informed teams are essential in helping…
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“Stay Close to the Customer”
Alexandre Nevraumont, the Director of Channel for South Europe, Middle East & Africa at Infoblox, says, partners who can unify…
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“Sustainable Growth Requires Customer Centricity”
Jeanette Jacobs, the Vice President for APJMEA Partners & Channel at IFS, says the channel business in the Middle East…
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“The Lines Between MSPs, ISVs, and System Integrators Are Blurring”
Raship Chhabra, the Regional Channel Manager for GCC at CyberKnight, says, the regional IT channel is undergoing a significant transformation—from…
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“The Channel is at the Heart of Our Business”
Ghassan Abou Rjeily, the Sr. Manager for Channel Sales & Alliances – GCC at Riverbed, says, despite the regional economic…
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“Continuous Learning is Vital”
Gerdy Dhondt, the Director of Channel Sales – EMEA at SolarWinds, says investing in skills development creates clear career progression…
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“Emphasising Customer-Centric Solutions is Key to Long-Term Growth”
Khalil Yazbeck, the Business Development Manager for UAE, Kuwait, Qatar, and Oman at Kingston Technology, says, partners need to transition…
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