Cohesity has launched the Cohesity Aspire Partner Program, a new framework for partners. The announcement was made on August 8, 2025, in Dubai, United Arab Emirates. The program is designed to simplify engagement for partners with various business models and go-to-market strategies, helping them achieve profitability, new revenue streams, and access to certifications and training.
Yudum Yonak, Senior Channel Director, International Emerging Region and LATAM, Cohesity, said, “The Aspire Partner Program reflects Cohesity’s deep commitment to our partners in the Middle East. Malicious cyber-attacks are a critical concern across the region, and our partners are a critical part strengthening the region’s overall cyber resilience”. Yonak added that “Aspire provides the tools, flexibility, and future-ready framework our partners need to deliver even greater value, while enabling trusted, secure solutions that our customers can rely on.”
The program includes all types of partners, such as Resell, Manage, Integrate, Distribute, and others. Participants can qualify for Premier, Preferred, or Associate tier levels, each with corresponding benefits. The program also has an authorized distributor component to provide more value to Cohesity resellers.
Cohesity’s commitment to partner success is demonstrated through three main areas:
- Profitable growth: The program offers competitive margins, rewards for partner-sourced deals, and performance-based incentives. It supports partners throughout the sales cycle with joint-go-to-market execution, co-selling, co-branding, pipeline sharing, and marketing resources.
- Technical strength: Partners have access to role-based learning opportunities and exclusive Cohesity Accreditations. The Cohesity Aces program recognizes top technical partner experts and provides them with access to Cohesity innovation, including virtual labs.
- Differentiation: The program offers multiple avenues for expanding partner services and generating new revenue streams. This can be done through partner-delivered professional services, authorized training partner certification, or by building and marketing new solutions as a Professional- or Elite-level Cohesity Technology Partner.
Sohaib Ahmad, Director Sales, BFSI & Corporate, Alpha Data, commented, “Cohesity’s new partner program shows commitment to partner growth and fosters a thriving ecosystem where collaboration leads to shared success. We look forward to delivering market leading AI driven data security solutions together for years to come.”
Ali Ballout, Business Unit Manager MDS-UAE, Part of the Midis Group, also stated, “Cohesity’s refreshed partner strategy raises the bar for true collaboration, innovation, and long-term value creation. Their commitment to partner success is evident in both vision and execution. We’re excited to strengthen our alliance and jointly deliver AI-powered data security solutions that lead the market and drive sustained growth for years ahead.”
