Synology has pointed to a growing shift among Middle Eastern enterprises from traditional backup methods to more integrated, resilience-focused data protection strategies, as cyber risks and AI adoption reshape the regional digital landscape. The company shared the observations during an online media briefing, where it outlined increasing pressure on organizations to modernize their data protection frameworks amid rising cyberattacks and evolving data sovereignty requirements.
Recent data cited during the session showed cyberattacks across the GCC have increased by nearly 40 percent year on year, with the UAE facing more than 200,000 attempted intrusions daily. This, Synology said, reflects the need for more adaptive and forward-looking approaches to data security.
Mike Chen, Senior Sales Manager at Synology, said organizations are moving beyond conventional backup strategies toward broader resilience models. “Data security today is no longer just about backups—it is about building continuous resilience, ensuring rapid recovery, and maintaining full control over critical assets,” said Chen. “As AI adoption accelerates, organizations need secure, scalable infrastructure that not only protects against evolving threats but also enables them to innovate with confidence.”
According to the company, enterprises in the region are increasingly adopting approaches that combine continuous data protection, recovery readiness, and infrastructure designed to support AI-driven workloads. Two areas were highlighted as priorities for organizations in the UAE and wider Middle East. The first involves managing fragmented and unstructured data through integrated storage systems, hybrid cloud architectures, and AI-driven tools such as semantic search and automated workflows. The second focuses on strengthening digital sovereignty by enabling organizations to retain control over their data while meeting regulatory and operational requirements.
Synology also referenced a local deployment at the Museum of the Future, where its technologies are being used to support scalable storage, real-time collaboration, and media backup in a data-intensive environment. The company said it currently supports more than 14 million installations across over 120 markets, as organizations across the Middle East continue to expand their digital infrastructure and data management capabilities.
