Mitsumi Distribution Plans Up to ₹1,000 Crore Investment to Enter Indian IT Hardware Market
Mitsumi Distribution, an IT hardware distributor with an established presence in the Middle East and Africa, has announced plans to enter the Indian market with a projected investment of ₹700–1,000 crore over the next three years. The company aims to use the funding to build infrastructure, expand inventory, strengthen logistics and provide local credit support as part of its market rollout.
The distributor, which handles products including PCs, peripherals, servers, networking equipment and mobility devices, has already opened offices in Mumbai, Delhi and Bengaluru and plans to expand rapidly into tier-II to tier-IV cities that it considers underpenetrated by existing players.
“India presents a compelling opportunity due to its large and growing consumer base of over 1.4 billion people and a rapidly expanding middle class,” said Jagat Shah, chairman and CEO of Mitsumi Group. “A key opportunity lies in tier-3 and tier-4 cities…We see a clear market gap for nimble, locally focused distribution partners that can address the specific needs of smaller cities and emerging business hubs.”
Shah added that the company’s strategy is “not to compete head-on in already saturated tier-1 markets, but instead to focus on underpenetrated regions where we can add real value.”
Mitsumi has begun establishing a logistics and inventory network across 14 locations, supported by an initial team of more than 30 employees, with plans to expand staffing as vendor partnerships are finalised. The company, which operates in more than 30 markets and partners with over 45 global technology brands, expects global revenue to exceed $1.7 billion in FY26 with more than 30% year-on-year growth. Shah said he expects India to become one of the company’s largest markets, potentially contributing close to 50% of global revenue in coming years.
Mitsumi aims to achieve a market share of over 10% in India by its second year, with plans to scale to 15%. Its product portfolio in India will include client devices, peripherals, servers, storage, networking equipment, cybersecurity products and software, including offerings related to cloud and artificial intelligence.
The distributor’s go-to-market strategy will encompass system integrators, SMB partners, large-format retailers, online platforms and regional resellers, with a focus on sectors such as BFSI, healthcare, manufacturing and e-commerce. Mitsumi also plans to open offices in Chennai, Kolkata, Hyderabad and Ahmedabad in a next phase of expansion, and expects to begin its first commercial transactions in India by April.
