Asus
-
Reviews
Asus ExpertBook Ultra B9406CAA Review: Light, Powerful, Pro-Ready
The Asus ExpertBook Ultra B9406CAA is a lightweight 14‑inch business laptop that delivers strong CPU, GPU, and AI performance in…
Read More » -
Channel Talk
ASUS Marks Partner Excellence Night 2026 with ExpertBook Ultra Regional Launch
ASUS hosted its Partner Excellence Night 2026 in recognition of its partners. Held at Fairmont, The Palm in Dubai, the…
Read More » -
Women in Technology
Leading with Clarity: Navigating Complexity, Confidence and Change in Tech
Amrita Nag, Country Marketing Head – ASUS Business (Middle East & East Africa), reflects on building credibility across diverse markets,…
Read More » -
Products
ASUS Introduces a Premium Desktop Portfolio for the UAE Market
ASUS is reinforcing its presence in the UAE desktop market with a carefully curated lineup designed to meet the evolving…
Read More » -
Products
Zenbook DUO by ASUS Now Runs on Intel Core Ultra X9
ASUS has launched the new Zenbook DUO UX8407AA to the UAE, bringing together refined design, advanced dual-screen functionality, and the…
Read More » -
CES
ASUS Launches ExpertBook Ultra at CES 2026
ASUS introduced the ExpertBook Ultra during CES 2026 in Las Vegas. Alongside the device, ASUS presented a set of AI-based…
Read More » -
CES
ASUS Introduces AI-Driven Laptops and Creator Hardware at CES 2026
ASUS today unveiled its latest AI-driven laptops and creator devices at the Always Incredible virtual launch event, showcasing how on-device…
Read More » -
Outlook
ASUS Targets AI-Native Hardware and Sustainable Designs for Middle East Growth in 2026
As the Middle East embraces AI, sustainability, and cybersecurity as core operational pillars, Tolga Özdil, Regional Commercial Director for Middle…
Read More » -
Events
ASUS Shows Off AI Workplace Solutions at Expert Connect Event
ASUS recently hosted Expert Connect, an AI-driven workspace event that highlighted the company’s ExpertBook lineup. Select end-users from the healthcare,…
Read More » -
Interviews
ASUS Unveils “Design You Can Feel” and Ceraluminium Innovation at Dubai Design Week
At Dubai Design Week, ASUS unveiled its new design philosophy — “Design You Can Feel” — showcasing how the brand…
Read More »