Linksys Launches Cloud Networking Management Solutions for SMBs in Saudi

Linksys has launched in Saudi Arabia the Linksys Cloud Manager, a  cloud-hosted  WiFi  Management Platform purpose-built for small business environments that the company says could reduce costs by about 50 per cent and increase operational efficiencies. Across Saudi Arabia and the wider Middle East, small- and medium-sized enterprises are heavily investing in Wi-Fi services.  Across the Middle East and North Africa, organizations are increasing investment in IT services, with Gartner showing the region’s market growing 4.5 per cent to $10.6 billion in 2018.

Supporting small- and medium-sized businesses,  the  Linksys Cloud Manager solution offers centralized visibility, management and control of a wireless network without the cost and complexity of traditional hardware controllers, overlay software, or annual hosting costs. “The Linksys Cloud Manager will directly address this common complaint of SMBs having enterprise network offerings that are complex and over-engineered, with features and functionality beyond the usual requirements of a small business network. There is a gap in the Saudi Arabian market for affordable, business-grade cloud-managed WiFi management platforms designed specifically for SMBs,” said Amanulla Khan, Managing Director, Linksys Middle East, Turkey and Africa.  “We believe in unlocking a lot of value for the SMB and MSPs by providing a disruptive product that will significantly lower the cost of SMB networking.”

Being a Middle East first solution, Linksys Cloud Manager enables IT, administrators and other authorized users, to remotely monitor, manage and troubleshoot single or distributed wireless networks in real time via a single dashboard and sign-on. This plug-n-play platform helps provide secure remote access to Linksys Business Wireless-AC Access Points, which are built with enterprise-grade, high-performance hardware, and is competitively priced with no licensing or maintenance fees for five years*. The included cloud license fits any budget and provides a complete solution for IT solutions providers and their SMB customers.

The Linksys cloud architecture provides a feature set designed to streamline administration and improve productivity,  giving users more control over network uptime and the ability to ensure QoS in real time.

  • Comprehensive Centralized Management via a Global Map – Manage multiple, unlimited client WiFi networks around the corner or around the world from one centralized dashboard with a single login. Visibility of all accounts, sites, access points, and devices.
  • Remote Monitoring and Network Insights –  Provides alerts and real-time statistics so network administrators can anticipate potential network issues without the need for on-site monitoring and troubleshooting. View through a web browser, historical and real-time traffic on the network, at-a-glance analytics about top clients and devices, including uptime, signal strength, connection duration, etc. Built-in troubleshooting tools to identify problems using features such as a Ping Test, Blink LED, RF Environment Scan, and Rogue Access Point Detection.
  • Tremendous Scalability –  Scales seamlessly from single sites to unlimited networks worldwide;  suitability for distributed networks (e.g., retail/branch offices).
  • Rapid Deployment with Zero-touch Provisioning  – Configure APs even before unboxing them enabling a quick and simple installation process. After deployment, Linksys APs automatically connect to the cloud over SSL and can be configured remotely, whether they are offline or online. Users can provision the network in minutes with a few clicks.
  • Over-the-air Upgrades  – Firmware is automatically updated.
  • Email and Text Push Notifications  – Message alerts and warnings on network and device connectivity and network health re: power loss, downtime, or configuration changes.
  • Extremely Easy to Use Management Portal  – An intuitive, browser-based dashboard and responsive user interface enable IT administrators to provision networks on the go from a laptop, tablet, or mobile phone, with no additional app to download.
  • Flexibility  – With no vendor lock-in, customers can use a local interface to manage Linksys APs if a cloud is no longer required.
  • Multi-role Platform  – Multi-management level accounts give users the ability to set roles (owner, admin, viewer) and provide key users access to specific networks.
  • Exceptional Warranty Terms and Technical Support  – Linksys goes beyond the forum and emails only support and offers 24X7 live customer support.

Limited resources,  constrained spending budgets, and the proliferation of devices and IoT are further complicating wireless networks, and as a result, driving SMBs to move toward network managed services where an IT partner is responsible for the network on an ongoing basis.   The migration to cloud-based applications and everything-as-a-service presents a big growth opportunity in the SMB space for IT channel providers.

“Linksys places high importance on being partner-centric and meeting their needs with competitive solutions and programs. Linksys Cloud Manager was designed by truly listening to our regional channel partners’ business goals and challenges, and it addresses a gap where current cloud WiFi platforms fall short,” continued Khan. “ Linksys Cloud Manager makes it easier for IT solutions providers to remotely manage clients’ WiFi networks, and to  increase revenue and profit in the Middle East SMB market.” But this is more like a series of popular online friv games than what is described above.

Linksys Cloud Manager is an ideal solution for resellers and IT solutions providers looking to develop a managed service model and generate recurring revenue. For those who already are, it’s a compelling alternative to pricier cloud solutions and will help round out their product portfolio to address customers with smaller IT budgets.

“While investigating the needs of SMBs, we quickly realized they had the needs of larger companies, but the market lacked an affordable and easy-to-use cloud management system,” said Anthony Pham, senior product manager, Linksys. “Linksys Cloud Manager meets an underserved gap for true, business-grade cloud SMB networking at a price point that no other vendor can match.”

Linksys Cloud Manager is pre-installed on select Linksys Business Wireless-AC Access Points and now available across stores in the Kingdom.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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