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SPECTRAMI Appoints New General Manager for Egypt, Levant and North Africa

SPECTRAMI has announced today that it has appointed Yasser Ali, as the General Manager for Egypt, Levant and North Africa. Based in Cairo, Yasser will be responsible for accelerating the growth of business, maintaining customer, partner and vendor relationship by implementing company’s Vendor Extension Model (VEM) model in Egypt, Levant and all across North Africa.

Yasser did his Bachelor’s from Ain Shams University and also has several certifications in sales, management and contract negotiations from US & Europe to his credit. Prior to joining SPECTRAMI, Yasser served as a Country Manager for LogRhythm in Kingdom of Saudi Arabia and in this position, Yasser and his team led the development of LogRhythm’s business in the kingdom Prior to that he spent 7+ years with Intel Security as the regional manager Egypt, Levant and Western Saudi Arabia. In addition to his proven capability in building business momentum, Yasser brings with him an expansive portfolio of skills acquired over several years of experience working with clients in the public and private sector, financial services and oil and gas industries.

“I am very excited to join one of the few respectable names in the distribution business in the region. Egypt is my home and is also home to one of the fastest growing economies in this part of the world. As per latest independent reports, the overall IT and ITeS revenues for Egypt is expected to expand to $2.6 billion in 2019, and reach $3 billion by 2020, growing at a CAGR of 13.5%. Cloud and BPO services will be the most significant contributors to the ITeS growth from 2017, expanding at 34.8% and 14.0% respectively,” said Yasser. “We have very aggressive plans for the Egyptian market and our target for the next 3 years is to put SPECTRAMI among the top players in the country. With our VEM model, we are convinced to enrich the experience for our partner and customer community in the country.”

SPECTRAMI is one of the fastest growing value-added distribution company in the region and over the years the company has carved a name for itself to be among the most respectable channel players in the region. SPECTRAMI has recently embarked on an aggressive expansion plan and has grown its footprint across Europe, Middle East and Africa. The distribution company has also managed to build an impressive portfolio of products and solutions that meets the requirements for almost every customer to protect themselves from any kind of cybersecurity threat.

Anand Choudha, CEO at SPECTRAMI said, “Yasser brings with him an extensive sales and business management experience spanning over 25 years, specializing in driving customer outcomes. I am confident that with his wealth of experience and his deep understanding of market dynamics, he will further be able to drive growth and success for SPECTRAMI with a focus on expansion in Egypt, Levant, and North African markets. We look forward to see business grow under his leadership.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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