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Avaya’s ENGAGE to Kick-Off in Dubai Today

In the lead up to 2020, following a year in which the company made noteworthy advancements in its cloud, Artificial Intelligence (AI), open ecosystems and channel strategies, Avaya Holdings Corp. will host Avaya ENGAGE, a premier event for the future of communications experience, this week in Dubai. With Avaya’s top regional executives, a large contingent of its customer base, and over 500 Avaya technology alliance and channel partners expected to attend, Avaya ENGAGE is set to be the company’s biggest technology event for the International region.

Avaya will present several industry-first features that are now available as part of its open and converged UC and CC platforms; proven communications and collaboration use-cases developed in conjunction with customers and partners from across the globe; and innovative technology showcases that will provide a glimpse into the future of employee and customer experiences.

Ninety-three percent of global organizations identify Artificial Intelligence (AI) as one of the most important technologies in 20191, while software-as-a-service spending in the Middle East and North Africa (MENA) region is set to grow by over 25 percent2. In line with these trends, a central focus through the first two days of the event will be on the strides Avaya has made in delivering powerful and practical applications, that enable organizations to embrace the cloud and AI at a pace that matches their business goals and ambitions.

“At last year’s event, we laid out our bold cloud-first strategy and presented our clear vision for customer-centric innovation. Over the last ten months, through a number or strategic partnerships and initiatives, and innovative solution launches, we have made good on this commitment. At ENGAGE, our customers and partners will have an unparalled opportunity to understand the completeness of our vision and how it enables them to deliver exceptional experiences for their customers and employees,” said Nidal Abou-Ltaif, President, Avaya international.

An extension of the event’s format will see the company dedicate the first day of the event to the Avaya Partner Summit. This channel focused event is aimed unveiling Avaya’s channel roadmap for the new year, and enabling partners to capitalize on new opportunities and increase their value proposition in the cloud era. The company has also partnered with Dubai Police and will proudly co-host the inaugural edition of the International Call Center Awards. This prestigious event will recognize and honor international government and police agencies, and private sector enterprises that have pioneered new standards and innovations in customer service.

Avaya ENGAGE Dubai takes place between November 12 and 14, and will see over 1,000 Avaya customers, partners and alliance members converge on Dubai to experience the latest innovations and use cases for mastering the Art of Experience.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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