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Eros Group Adds New Brands to its Portfolio

Eros Group has added new electronics brands to its portfolio. Eros Digital Home stores will now showcase multi-brand products from Ariston, Amazfit, Vaio, Avita, Huawei IdeaHub, Rinnai, and Saregama. The company will sell Vaio’s range of laptops and Avita’s colourful lifestyle laptops. Amazfit is a smart wearable brand that offers a wide range of smartwatches and fitness trackers. The HUAWEI IdeaHub is a productivity tool for the smart office that bundles intelligent writing, High Definition (HD) video conferencing and wireless sharing.

Deepak Babani, Eros Group

Ariston meanwhile manufactures a range of domestic appliances such as refrigerators, cooktops, washing machines, built-ins and hot water systems. It is also known for its premium quality and cutting-edge Italian design. Saregama’s Carvaan karaoke is a portable digital music player with in-built stereo speakers that comes with 5000 evergreen Hindi songs inside giving the Bollywood lovers a perfect blend of digital technology in a retro form factor.

“The pandemic period brought its own challenges but at Eros we turned this period of adversity to one of opportunity,” said Deepak Babani, Vice Chairman of Eros Group. “As we added very strong and big global brands to our portfolio, we also planned for the opening of two new stores – Al Zahia, Sharjah and Dalma Mall, Abu Dhabi – and one shop-in-shop at AFCOP. This has been coupled with a massive drive to boost the online and ecommerce business by its own ecommerce platform and partnership with the major online retailers for all its brands and business.”

Ahmad Badri, Eros Group

“At a time when most companies were struggling to cope with the effects of pandemic, our committed teams worked very hard not only to excel in our current business but also lay a strong foundation for the addition of new brands and businesses that will complement it,” said Ahmed Badri, Director of Eros Group. The new brands that have partnered with Eros last year include Ariston from Italy; Amazfit, Avita, and Huawei Idea Hub from China; Vaio, and Rinnai from Japan; and Saregama from India.

“In the current scenario, the value-for-money segment has become even more important, and these brands fit the need of the hour,” Babani added.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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