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Western Digital Shows Off New Storage Innovations at GITEX Global 2023

Western Digita marked its presence at GITEX 2023 with a range of new products and solutions for the Middle East market, which caters to diverse enterprise storage needs. Participating in the event through its partners, QNAP, ASBIS and Formonix, Western Digital highlighted its latest innovations in the enterprise sector with the new Ultrastar DC HC670 26TB UltraSMR HDD available now in the region.

Focused primarily on solutions for providing the best HDD data centre storage density and low total cost of ownership (TCO), the DC HC670 uses Shingled Magnetic Recording (SMR) in place of conventional data recording methods. This is further combined with a suite of technologies on a 10-disk platform like the Western Digital OptiNAND™ technology, energy-assisted perpendicular magnetic recording (ePMR), a second-generation triple-stage actuator (TSA), and proven HelioSeal technology. These advancements result in an 18% increase in capacity, providing enterprise customers who invest in the technology with exceptional storage capabilities beyond traditional solutions.

The presence of the Ultrastar line doesn’t end there, as Western Digital also showcased the new dual-port Ultrastar DC SN655 NVMe solid-state drive (SSD). This enterprise-class SSD is designed for cloud and scale-out workloads providing high QoS consistency for the emerging workloads for big data, artificial intelligence, and machine learning that are increasing in size and complexity making them the ideal solution for scaling capacity and maximizing GB/watt.

Commenting on the participation at GITEX Global 2023, Tareq Husseini, Senior Sales Director, Middle East, Turkey & Africa at Western Digital said, “We are excited to be present yet again at GITEX, one of the largest technology events in the world, to showcase the latest in our innovative portfolio of products. We take this opportunity during this mega-event to not only showcase our products but to also interact with our customers, partners and industry leaders.”

Western Digital recently launched the latest addition to the WD Blue lineup, the WD Blue SN580 NVMe SSD.  Joining the award-winning portfolio, this new NVMe PCIe Gen 4.0 SSD is aimed primarily at the creative enthusiast community and professionals for creativity, productivity, PC upgrades and elevating custom builds. It also marks the first in the WD Blue lineup to feature nCache 4.0 technology and NVMe PCIe Gen 4.0, which will enhance productivity and boost performance for an optimized workflow. Available in capacities from 250GB up to 2TB, the slim and sleek SSD offers DRAM-less and low power requirements and is now available in the UAE starting from AED 199.

Husseini continued, “Each of our products is targeted at a particular audience and to solve a pain point. Our extensive portfolio targets challenges faced not only by high-end enterprises but also by content creators, smart video professionals and even gamers. We are proud to be able to address the diverse needs of our audience and look forward to bringing even more products and solutions to the regional markets.”

Furthermore, Western Digital also showcased other innovative products in its expanded portfolio at the event, including the 22TB WD Red Pro CMR HDD for network-attached storage (NAS) applications, and the 22TB WD Purple Pro HDD for smart video surveillance and video analytics.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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