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Vertiv Hosts Training Event for METCA Distribution Partners

Vertiv hosted a landmark training event for all Middle East, Turkey, and Central Asia (METCA) distribution partners in Ras Al-Khaimah to enhance critical digital infrastructure collaboration and expertise. The event represented Vertiv’s first-of-its-kind organizational initiative to bring together all METCA partners for specialized training. With a primary focus on busbars and switchgear, attendees gained valuable insights into Vertiv’s innovative solutions which are designed to meet the evolving needs of customers and the wider critical digital infrastructure market.

This comprehensive training opportunity marks a significant milestone for Vertiv and its commitment to fostering collaboration and expertise within the region. Adrian Sheridan, Vice President of the global busbar line of business at Vertiv, expressed his enthusiasm for the event, stating, “As we pioneer this regional training initiative, we are proud to extend our commitment to empowering our valued partners across the Middle East, Turkey, and Central Asia with comprehensive knowledge of our product portfolio. This training, coupled with an immersive factory visit, exemplifies our dedication to fostering deeper understanding and expertise among our regional partners.”

Under the exclusive training event, Vertiv held sessions that enabled attendees to deep dive into a range of next-generation products and solutions, including Vertiv™ PowerBar HBP busway and busduct devices. These data center power distribution products offer flexibility, ease of installation, enhanced efficiency, and seamless power delivery, and allow for cost-efficient and timely customizations to meet evolving demands.

Another topic on the agenda was Vertiv™ PowerBoard solutions including switchgear and switchboards. Custom-built in production facilities across the globe, these systems provide the levels of power flow, equipment protection, and system isolation necessary for uninterrupted operations. Sheridan added, “We believe that by equipping our partners with enhanced product knowledge and firsthand experience, we will not only strengthen our collaborative efforts but also drive mutual success in the marketplace.”

A key highlight of the event was the factory visit that provided partners with a firsthand glimpse into Vertiv’s manufacturing processes and technological advancements. This immersive experience underscored Vertiv’s dedication to transparency and knowledge-sharing – reinforcing its position as a trusted critical digital infrastructure solutions partner.

One of the partners at the event noted, “The training hosted by Vertiv was an incredibly enlightening experience. The detailed presentation from the experts provided valuable insights into Vertiv’s busbars and switchgear highlighting the remarkable features of the products. Moreover, the factory tour was outstanding. Seeing the specialized production processes was truly impressive and emphasized Vertiv’s commitment to deliver such high-quality products.”

With its comprehensive and engaging training event, Vertiv continues to develop its local partner network, sharing expertise and insights across the region.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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