Emirates NBD has introduced AI-powered market insights for customers using its ENBD X digital banking platform, following a collaboration with Bridgewise, a provider of embedded investment AI solutions.
The new feature provides real-time analysis of significant market movements across global equities and exchange-traded funds (ETFs) in the United States, Europe and Asia. Integrated directly into ENBD X at no additional cost, the solution generates personalised insights based on customers’ existing investment holdings, helping them understand the factors influencing market movements without having to follow multiple external news sources.
The service is initially being rolled out to a select group of customers, with availability expected to expand to all customers by the end of November. Feedback from early adopters will be used to refine the experience ahead of the wider launch.
The introduction adds to Emirates NBD’s digital investment capabilities through ENBD X, which enables customers to invest around the clock in local and international equities, ETFs, fractional bonds and sukuks, mutual funds, as well as physical gold and silver.
Neeraj Makin, Group Head of Strategy, Analytics and Venture Capital at Emirates NBD, said, “At Emirates NBD, we continue to invest in technologies that respond to our clients’ evolving needs and make their wealth journey simpler, more informed and more accessible. Our launch with Bridgewise brings AI-powered market intelligence and clear, actionable insights directly into our customers’ investment journey, helping them make more informed decisions through the platforms they already use every day.”
Mohammad Al Bastaki, Group Head of Private Banking and Wealth Management at Emirates NBD, said, “Investing can be complex, particularly when markets are moving quickly. By bringing Bridgewise’s AI-powered insights into ENBD X, we aim to make it easier for our customers to understand what is happening in the markets and what it could mean for their investments. It is another step towards making ENBD X a smarter, more intuitive wealth platform that helps customers make informed decisions with confidence.”
The partnership comes amid growing interest in AI-driven investment research across the region. According to Bridgewise’s State of AI for Wealth in 2026 report, the UAE ranks first globally for momentum in adopting AI for investment research and second for overall optimism towards the technology.
The report also indicates that 60% of respondents across the Middle East regularly use AI to obtain investment information, while 82% express confidence in the accuracy of AI-generated insights. For Bridgewise, the deployment marks an expansion of its presence in the Middle East’s wealth management sector, with Emirates NBD becoming the first bank to make the company’s market intelligence solution available to its digital wealth customers under the partnership.
“Emirates NBD believed in us early, first as an investor and then as a partner, and bringing our solutions to its customers is a real milestone for us,” said Dor Eligula, Co-Founder and CBO at Bridgewise. “The UAE is one of the most AI-ready markets in the world, and Emirates NBD is building ambitiously for it. We are excited about what we can achieve together and we see this as the foundation for long-term growth.”
The collaboration builds on Emirates NBD’s earlier investment in Bridgewise through its Series A funding round, backed by the Emirates NBD Innovation Fund, the bank’s corporate venture capital arm. Bridgewise has also secured a licence from the Dubai International Financial Centre (DIFC).
Further developments are planned through 2026, with the two companies looking to expand market alert coverage and introduce additional AI-powered capabilities. These are expected to include independent investment research incorporating technical and fundamental analysis.
The next planned addition is Bridget, Bridgewise’s regulatory-compliant conversational AI assistant, which is expected to extend the platform’s capabilities beyond market monitoring and analysis.
