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ASUS Introduces a Premium Desktop Portfolio for the UAE Market

ASUS is reinforcing its presence in the UAE desktop market with a carefully curated lineup designed to meet the evolving needs of modern households, mainstream gamers, and performance enthusiasts. Blending aesthetics, reliability, and raw power, the expanded portfolio ranges from the lifestyle-focused ASUS V501 to the compact TUF Gaming T500, and culminates in the flagship Republic of Gamers (ROG) G700 and GM700 series built for uncompromising gaming and creative performance.

Refined Home Computing — ASUS V501

As desktops increasingly find their place in shared living spaces, the ASUS V501 is designed to complement modern interiors while delivering dependable daily performance. Featuring a clean white finish and a low-noise thermal design, the V501 integrates seamlessly into home environments without compromising on capability.

Powered by the latest Intel processors, the V501 handles everyday productivity, streaming, schoolwork, and light creative tasks with ease, making it a versatile solution for families and home users.

The ASUS V501SV Limited White Edition is available now at Sharaf DG stores and online starting from AED 2,699. The V501MV and additional V501SV configurations will be available in the coming weeks.

Compact Gaming Power — TUF Gaming T500

Designed for gamers who want performance in a space-efficient chassis, the TUF Gaming T500 combines durability with strong gaming credentials. Built to deliver smooth esports gameplay and immersive AAA experiences, the T500 carries the signature rugged reliability of the TUF series.

Configurations include up to an Intel Core i7 processor and up to NVIDIA GeForce RTX 5060 Ti graphics with DLSS 4, supported by high-speed DDR5 memory and PCIe 4.0 storage to ensure fast load times and responsive gameplay.

The TUF Gaming T500 starts from AED 3,699 and is available at Al Ershad, Jumbo, Noon, Sharaf DG, and the ASUS eStore.

Flagship Enthusiast Performance — ROG G700 & GM700

At the top of the lineup, the ROG G700 and GM700 desktops are engineered for gamers and creators who demand maximum performance.

The Intel-powered ROG G700 features up to an Intel Core Ultra 9 processor paired with the NVIDIA GeForce RTX 5090 ROG ASTRAL GPU. Meanwhile, the AMD-based GM700 is equipped with the Ryzen 9 9950X3D processor and up to RTX™ 5080 PRIME graphics. Both systems are designed with advanced liquid cooling solutions, high-speed DDR5 memory, and extensive expansion capabilities to support intensive gaming, streaming, and professional creative workloads.

The ROG G700 (Intel) and GM700 (AMD) start from AED 10,999 and are available at Al Ershad, Emax, Jumbo, Amazon, Sharaf DG, Virgin, and the ASUS eStore.

ASUS eStore Exclusive — Resident Evil Requiem Bundle
To further enhance the GeForce RTX 50 Series experience, ASUS is offering a limited-time gaming bundle. Customers who purchase eligible GeForce RTX 50 Series desktops or laptops can register through the ROG Elite Program to receive a coupon code for Resident Evil Requiem.

Bundle Details:

  1. Game Launch: 27 February 2026
  2. Bundle End: 16 March 2026
  3. Redemption Deadline: 16 April 2026

Eligible GPUs: RTX 5090, 5080, 5070 Ti, 5070 (desktop or laptop)

With this expanded desktop portfolio, ASUS continues to cater to a broad spectrum of UAE users — from refined home computing to competitive gaming and flagship enthusiast performance — reinforcing its commitment to innovation and choice across every performance tier.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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