ASUS today unveiled its latest AI-driven laptops and creator devices at the Always Incredible virtual launch event, showcasing how on-device AI is redefining productivity, creativity, and everyday computing. At CES 2026, the tech company highlighted innovations across Creator AI and Everyday AI, focusing on AI-enabled laptops and portable creator tools designed for professionals, content creators, and mobile users. Powered by next-generation processors with dedicated NPUs, the new devices promise faster workflows, smarter multitasking, and seamless creative experiences directly on the hardware.
ASUS’s Creator AI ecosystem combines advanced hardware with proprietary apps like StoryCube, MuseTree, and Creator Hub to enhance creative workflows. The ProArt lineup, designed for editing and content creation on the move, aims to help professionals work faster and more efficiently. The ProArt GoPro Edition (PX13) brings GoPro-inspired portability together with powerful AI performance, running on the AMD Ryzen AI Max+ 395 processor with up to 128GB unified memory.
The convertible 13-inch device supports real-time video editing, AI upscaling, and multi-layer workflows, while a dedicated GoPro Hotkey and StoryCube integration allow instant access to GoPro Cloud and 360° video content. Weighing just 1.39kg and featuring a 360° hinge, the PX13 includes a 12-month GoPro Premium+ subscription and was honored with a CES 2026 Innovation Award in Computer Hardware & Components.
The ProArt PZ14 tablet represents ASUS’s most powerful mobile creative solution. Powered by an 18-core Snapdragon X2 Elite processor with up to 80 AI TOPS, the device leverages Copilot+ PC experiences and ASUS Creator Apps to enable faster, AI-enhanced creation. Its ASUS Lumina Pro OLED display delivers vibrant colors and deep contrast, while the CNC-machined aluminum body, MIL-STD-810H testing, and IP52 rating ensure durability in any environment.
For everyday users, ASUS introduced laptops designed to bring intelligent computing into work, study, and entertainment. The Zenbook DUO redefines dual-screen workflows with two 14-inch ASUS Lumina Pro OLED displays and a redesigned hinge that reduces the gap between screens by 70%, enhancing usability and immersion. Powered by Intel Core Ultra X9 Series 3 processors, Intel Arc graphics, and a 50 TOPS NPU, it delivers discrete-level performance on the go and received a CES 2026 Innovation Award in Artificial Intelligence.
The Zenbook A16, weighing just 1.2kg, pairs a large 16-inch 3K OLED display with the Snapdragon X2 Elite Extreme processor, offering all-day battery life, exceptional durability, and scratch-resistant surfaces for mobile professionals. Meanwhile, the Zenbook A14 is a sub-1kg Copilot+ PC optimized for portability, delivering AI-driven multitasking and up to 35 hours of offline video playback.
ASUS also previewed AI-enabled home computing solutions, including the V400 AiO and V Series Home Desktop. The V400 AiO is the world’s first all-in-one Copilot+ PC powered by Snapdragon X, featuring a 24-inch Full HD display, 45 TOPS on-device AI acceleration, quiet operation, and Dolby Atmos speakers. The V Series Home Desktop lineup combines modern design with Intel or AMD Ryzen processors—including Ryzen AI models with over 50 TOPS—configurable NVIDIA GeForce RTX 5060 graphics, and whisper-quiet thermal systems, providing reliable performance for daily computing, entertainment, and creative tasks.
To enhance peace of mind for UAE customers, selected ASUS laptops come with a one-year ASUS Perfect Warranty, protecting against accidental damage such as drops, spills, and electrical surges. Customers who register within 90 days of purchase can enjoy added confidence from a brand with over two decades of laptop innovation.
