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i-Life Digital Enters Pakistan with Techsirat

US-based i-Life Digital Technology, announced signing up Techsirat a subsidiary of Muller & Phipps as their distributor partner for Pakistan. i-Life is one of fastest growing PC company in the region with presence across 50 countries in Middle East, Turkey, Africa, CIS, India, Bangladesh and Nepal.

i-Life has reinforced its leadership in both segments of Ultra Slim notebook and range of Tablets. i-Life addresses first time buyers, students, price-conscious consumers across the region with its range of tablet PCs, ultra-slim notebooks, all in one PCs, smartphones, and smartwatches.

i-Life has witnessed record sales of its flagship series “ZED” range–Ultra-Slim Notebooks and Convertible Notebook. According to IDC, these products ruled the top spot in the entry-level notebook and tablet category last year in the MEA region. All the products are attractively priced in the range of PKR 28,999 – PKR 39,999 and are designed to deliver premium user experience.

Deepak Bhatia, i-Life’s Global Director for Sales and Marketing said, “Muller & Phipps unparalleled reach is a natural choice for Pakistan market. We are happy to partner with M&P to continue bringing world-class yet affordable products for consumers across Pakistan. We constantly innovate to pack premium features and style without compromising on quality and affordability. It is our mission to develop innovative products that enhance people’s lives.”

Abdul Wahid, Director Telecom & IT at Muller and Phipps said, “We are excited to partner with I-Life for its range of budget-smart devices exclusively for the Pakistan market. We are confident that I-Life’s product proposition coupled with M&P’s unique capabilities to provide the widest range of products seamlessly across the market will go a long way. I-Life with its range of affordable products will cater to the demands of the consumer and thereby, grow the market.”

On behalf of Microsoft, Ricardo Davila, WW LDP Lead said, “Microsoft congratulates I-Life for their entry into Pakistan market, where we see tremendous opportunities for our Windows devices for growth. I-Life has been a fast-growing partner for us in the Middle East and Africa in the last few years. We believe customers in Pakistan will enjoy the portfolio of devices i-Life offers with Genuine Windows.”

i-Life, one of the world’s fastest growing PC companies with presence over 50 countries. i-Life won best ‘Compete Partner for the Year 2017’ award & ‘Business Expansion 2018’ award from Microsoft for innovation, excellence & resilient business growth year-on-year. The entry of i-Life into markets have opened a new segment of affordable devices.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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