Lenovo has announced the regional launch and availability of a series of new personal and gaming laptops catered to entrepreneurs and professionals in the region. Hosting its Tech Life event earlier today, Lenovo displayed its finest array of products for media, partners and retailers to interact with. A maze-like structure saw attendees enter various experience zones designed to reflect the needs and desires of every personality.
The ‘Think Zone’ catered to entrepreneurs and professionals on-the-go – in need of portable, yet resilient devices that can stand the test of time. ThinkPad devices were put through stress tests to reflect their durable nature. For the creatives, the ‘Yoga Zone’ offered the opportunity to observe the illustrator in action drawing his guests using the Lenovo Yoga Book C930, whilst also getting to grips with the versatile Yoga series.
In the ‘Legion Zone’, gamers got their hands on with the ultimate laptop for gaming on-the-go and were introduced to a mirror that reflected their inner superhero. Finally, a glimpse into the future of entertainment: the ‘AR & VR Zone’ transported attendees into an alternate reality, immersing themselves in all that technology has to offer.
Mohammed Hilili, General Manager Gulf, Saudi Arabia & East Africa at Lenovo commented on how technology continues to positively impact lives and provide solutions that meet the demands of consumers from all walks of life:
“The UAE remains a key market for Lenovo. The nation’s commitment towards supporting innovation is an example from which we can all learn. Technology is the driving force behind change in today’s digital age. Computing devices are no longer regarded as having one basic function – they enable us to learn, socialize, express and entertain. To meet the demands of the region, we have introduced a range of innovative solutions to suit everyone from the working parent and diligent student, to the inner creative and avid gamer. We continue to see the UAE as a champion of diversity and believe our devices will empower citizens to enhance their lives, create lasting memories and express their individualities with greater ease.”
Lenovo’s slim and smart ThinkPad X1 Extreme is designed to power through intensive tasks thanks to its discrete NVIDIA GeForce graphics, 8th Gen Intel Core processors and multi-monitor support. RapidCharge technology gets the battery 80 percent charged in just 60 minutes, whilst its 4K display and Dolby Atmos audio provide an immersive entertainment experience. Innovative security features include the ThinkShutter camera cover, Windows Hello facial recognition and touch fingerprint reader.
Lenovo’s thinnest, lightest and sleekest mobile workstation. The ThinkPad P1 provides users with a beautifully designed and portable device. Its signature black finish, glass touchpad and seamless keyboard are matched by a power supply that is 35 percent smaller and lighter than predecessors. The ThinkPad P1 features 8th Gen Intel Xeon and Core processors, as well as a 15-inch, 4K UHD display and 64GB of memory to meet the demands of working life. The ThinkPad P1 is available with a starting end user price of AED 9,999 (including VAT).
The ThinkSmart Hub 500 is Lenovo’s all-in-one Skype Room Systems device that is set to make meetings run with greater efficiency. A one finger tap starts the meeting, its anti-glare and anti-smudge display can even be rotated through 360° to provide greater visibility of all in the room. The universal lockdown feature and an innovative cable management door ensure the ThinkSmart Hub 500 always remains secure. The ThinkSmart Hub 500 is available with a starting end user price of AED 8,499 (including VAT).
Lenovo’s flagship Windows 10 consumer 2-in-1 laptop features a unique Rotating Sound Bar with Dolby Atmos Speaker System to deliver breakthrough moving audio. It supports Dolby Vision HDR and features a Garaged Pen to document and draw for hours on end. Far-range mics enable Cortana and Alexa to recognize voice command from up to four meters away, even in standby mode. The Yoga C930 is available with a starting retail price of AED 6,669 (including VAT).
The Yoga Book C930 is the world’s first dual display laptop with E Ink, rewriting the rules of portable productivity. The versatile E Ink screen turns into a dynamic, customizable keyboard with multi-language support, digital paper for notes or sketching, and even an eReader at the touch of a button. All this combined with Windows 10 and Intel Core processor performance in an ultra-thin and ultra-light form factor with great battery life to suit every mood, at every moment. The Yoga C930 is available with a starting retail price of AED 4,799 (including VAT).
The Legion Y530 is Lenovo’s answer to gaming on-the-go. It features a slim, yet unique design and comes fully-equipped with up to NVIDIA GeForce GTX 1050 Ti GPUs and up to the latest 8th Gen Intel Core i7 processors. Complete with Windows 10 and a keyboard offering under 1ms response time, it caters to the need for speed in both professional and recreational environments. Smooth visuals and reduced motion blurring bring characters to life in crisp detail. The Lenovo Legion Y530 is available with a starting retail price of AED 3,599 (including VAT).
The power of Augmented Reality is unleashed with Star Wars: Jedi Challenges, enabling users to experience the most thrilling intergalactic experience of their lives, without having to travel to a galaxy far, far away. Feeling the force of this innovative technology, gamers can wield a lightsaber as they battle opponents from the comfort of their living room. Star Wars: Jedi Challenges is available with a starting retail price of AED 399 (including VAT).