Alaris Hosts Partner Conference in Dubai

Alaris, a Kodak Alaris business, successfully hosted its Middle East Partner Conference on October 2nd– 3rd, 2019 in Dubai. 70 partners from 20 countries across the region attended the event, which was held aboard the historic Queen Elizabeth 2 (QE2) floating hotel and retired ocean liner.

Executives from Alaris delivered a number of informative sessions including an overview of the company, latest insights into the future of information capture and management, the latest hardware, software and service solutions and how these could help grow revenues and profitability for partners’ businesses. One of the highlights of the event was an interactive session focusing on the value of the Alaris partner program and latest updates including the launch of a new partner portal – a one stop location for sales, marketing, competitive and training materials and other valuable resources that will help partners grow their businesses. A sales master class on generating more demand and new customers leveraging the power of social media saw strong interest from partners.

There was a dedicated session on the Alaris network scanning portfolio with a focus on the recently launched Alaris INfuse Smart Connected Scanning Solution and the Kodak Scan Station 730EX Plus Scanner that automate business processes by seamlessly connecting document capture to existing business systems and the cloud. The conference also included a ‘Solutions Expo’ where partners were given a demo of the unique capabilities and features of the company’s software portfolio including Alaris Info Input Solution.

Naji Kazak, General Manager – Middle East, Africa, Turkey & Russia at Alaris, a Kodak Alaris business said, “The Alaris Middle East Partner Conference is our flagship partner event in the region and presents our company with an opportunity to connect with our key partners to share the latest product updates and insights into our future strategy. It also gives us a chance to understand our partner’s pain points and address them. The event agenda and networking opportunities provide the insight and content our partners need to build a comprehensive plan to successfully grow their business with Alaris products.”

As part of the event, Alaris organized a desert safari which was a thrilling first-time experience for many of the partners. The company also hosted a gala dinner to commemorate the end of the event. “It’s clear that the team at Alaris is committed to their partners’ success and expect that same level of commitment in return. The interactive training sessions during the partner conference ensured that we remained focused so the company’s message was properly received – no “death by PowerPoint” here!! It was a most informative event, while still keeping the crowd involved. It’s a pleasure to work with a vendor that gives back as much as they receive. A BIG thank you to  Alaris on the huge success of the Summit. Their efforts made every partner feel welcome and part of the Alaris family,” said Bren Miscia, Managing Director, ScanServ (Pty) Ltd.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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