ASUS Launches the ZenBook 14 UX425 in the UAE

ASUS has announced ZenBook 14 (UX425), a new-generation ultraportable laptop in the ZenBook Classic series.  ZenBook 14 is even thinner and lighter than the previous generation. ZenBook 14 is a mere 13.9 mm thin, but uniquely for such an ultrathin design it offers comprehensive I/O capabilities, including full-size HDMI and USB Type-A ports in addition to Thunderbolt 3 USB-C and a micro SD card reader. It is the world’s thinnest 14-inch laptop to offer such comprehensive and versatile connectivity.

Compact four-sided NanoEdge displays offer a 90% screen-to-body ratio for immersive visuals, with an innovative ultra-low power 1-watt displaythat maximizes battery life. The user experience is also fully updated, featuring ASUS NumberPad 2.0, up to 22 hours battery life, a new edge-to-edge keyboard design, ErgoLift hinge mechanisms, and IR cameras for fast face-recognition. ZenBook 14 is available in a new color, Pine Grey.

Powered by the latest 10th Generation Intel Core processors with up to 16 GB RAM, ZenBook 14 makes light work of multitasking, productivity, and entertainment. Up to 1TB PCIe 3.0 x4 SSDs and the latest WiFi 6 (802.11ax) round off the specification for superb all-round performance. The ZenBook 14 is designed for effortless portability, with a compact and elegant all-metal chassis that’s a mere 13.9 mm thin. ZenBook 14 is also incredibly power efficient, with up to an amazing 22 hours of battery life on a single charge, meaning that the charger can be left at home for many trips to minimize weight and bulk. ZenBook 14 is a perfect match for today’s on-the-go lifestyles.

Pine Grey is a glossy shade that is calm and peaceful. It projects professional wisdom, and features a special off-center version of the iconic ZenBook spun-metal finish. ZenBook 14 redefines what’s possible in an ultrathin laptop: they are the world’s thinnest laptops in their class to offer uncompromised I/O capabilities. Despite being just 13.9 mm thin, it still includes full-size HDMI and USB Type-A ports, two high-speed Thunderbolt 3 USB-C ports, and a microSD card reader for easy mobile data transfer:

The two Thunderbolt 3 USB-C ports — with their convenient any-way-up connectors — support fast charging, up to two 4K UHD external displays for an expanded visual workspace, and up to 40 Gbps data speeds for ultrafast file transfers. ZenBook 14 also supports the new ASUS USB-C Easy Charge feature⁵, which allows them to be conveniently charged from a wide range of standard USB-C chargers. USB-C Easy Charge allows users can enjoy ultrafast charging with any USB-C Power Delivery-certified charger, such as the bundled 65-watt charger, or charge at slower rates when wall sockets are unavailable using airline chargers, portable chargers or power banks. USB-C Easy Charge takes the frustration out of long journeys or travel in locations with limited mains power.

With ZenBook 14’s amazing 22-hour battery life, you are not tethered to your power cable. Stay productive and mobile during meetings, travel or anywhere away from your desk.  The ZenBook 14 features low-power 1-watt display that is able to maximize the battery life, while still delivering incredible brightness. When you do need to top up, its fast-charge feature can restore the battery to a 60% charge level in just 49 minutes, so you’ll be ready to go in no time.

ZenBook 14 has a bright and clear four-sided NanoEdge display, with slim bezels that create an 90% screen-to-body ratio for a more immersive viewing experience. A low-power 1-watt display delivers an incredible 450 nits of brightness, while maximizing battery life. The new edge-to-edge ergonomic keyboard design increases the size of the keyboard for a more comfortable typing experience. It also creates space for an extra set of useful function keys at the right-hand side of the keyboard.

For maximum typing comfort, the precision-engineered ErgoLift hinge automatically tilts the keyboard to the optimum typing angle when the lid is opened. This action also creates space under the laptop for extra cooling airflow. For easy data entry, there’s the productivity-enhancing ASUS NumberPad 2.0. This is a dual-function touchpad with an integrated LED-illuminated full-size numeric keypad: simply tapping the icon on the touchpad turns NumberPad on and off.

An integrated infrared (IR) camera located on the top bezel makes password-free face login fast and easy with Windows Hello. It also works in dim lighting conditions, so accessing ZenBook 13 and 14 is easier and faster than ever in any environment. ZenBook 14 harnesses the power of the latest 10th Generation Intel Core processors — available with a Core i7 or i5 processor. These processors deliver faster, smoother and more responsive performance than the previous generation, and they’re teamed with 16 GB of high-speed RAM to help users blitz through daily tasks.

The laptops also have some of the fastest solid-state storage available, with up to 1TB PCIe 3.0 x4 SSDs that ensure fast boot times and near-instant app loading. With the latest WiFi 6 (802.11ax) users can enjoy wireless speeds that are up to 3X faster than WiFi 5, with 4X more network capacity and up to 75% lower latency. Whether working, creating, or simply enjoying entertainment, the new ZenBook 14 makes everything effortless.

ASUS / ROG is the only brand that offers customer a 2 Year International Warranty that covers them in over 80 countries. ASUS / ROG also offers its customers a free upgrade to a 2 Year Perfect Warranty that also includes accidental damage, from spills, drops and electrical surges. This is a reflection of the belief that ASUS / ROG has in the quality of its own products as well as its commitment to provide customers additional peace of mind when purchasing an ASUS notebook. After purchasing an ASUS / ROG notebook in the UAE from an authorized retailer customers can visit to register as well as view terms and conditions.

All repairs carried out by the ASUS service center are done by ASUS certified technicians to ensure the highest quality of work and to ensure the use of genuine spare parts. ASUS / ROG is the only brand to offer its customers free pick up and return, should they need to get their notebooks serviced. A collection time can be scheduled by contacting the ASUS service center on 8000-3305910 or emailing All units are also sanitized before being returned to our customers.

ASUS ZenBook 14 (UX425) will be available from 27th August in UAE from Sharaf DG, Emax, E-City, Virgin Megastores, Computronics, Amazon, and Noon. Starting from AED 3.699.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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