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Smartworld Partners Up with Vertiv

Smartworld has signed a diamond partnership deal with Vertiv, to diversify the Smartworld portfolio and offer infrastructure solutions to its customers. Smartworld specializes in consultancy, design, implementation, maintenance, and operations of advanced technology solutions that accelerate digital transformation and enhance customer experience. Smartworld’s portfolio covers infrastructure solutions, ICT solutions, Security solutions, ELV solutions, AV solutions, and Emerging Technologies.

The partnership will address the current data center challenges being faced in the UAE, by enabling availability through Vertiv’s premium infrastructure technologies and speed of delivery through Smartworld’s expanded market reach and exposure, focusing mainly on aviation and telco industries. Many enterprises, across different verticals, have adopted the work from home model to ensure business continuity and safeguard employees’ well-being, surging the demand for connectivity. This has placed pressure on data centers and seen an increase of, and urgent need for, backup power solutions.

The new agreement with Vertiv allows Smartworld to add the US-based vendor’s full range of IT channel solutions to its infrastructure portfolio, including uninterruptible power supply (UPS) solutions, thermal management solutions, racks, and enclosures, along with solutions for core and edge data centers. “We are excited to add the Vertiv product range to our extensive offerings,” said Abdulqader Ali, CEO of Smartworld. “Teaming up with Vertiv will enable us to envision and build future-ready infrastructures to ensure our customers’ vital applications run continuously, perform optimally, and scale with business needs.”

“We have witnessed a rapid digital transformation over the last two years with most businesses out there making a switch to the cyber world,” said Pierre Havenga, managing director for Vertiv in the Middle East. “Our strategic partnership with Smartworld brings together the best of both organizations, a fusion of the right infrastructure and expertise needed for sustainable growth as well as to build business resiliency in the dynamic world of ever-evolving businesses today. At Vertiv, we are continuously striving to innovate newer solutions to empower our clients, alliances such as this with Smartworld allow us to expand our IT solutions and services to a broader range of consumers.

Vertiv’s commitment to offering a full spectrum of IT solutions is demonstrated in their latest product releases, which address wider power spectrum needs complementing their existing flagship products. This includes the single-phase uninterruptible power supply (UPS) systems – Vertiv Liebert GXT5 on-line UPS, and Vertiv Edge line-interactive UPS, 500 to 3000VA. With output power factors of up to 1.0 and 0.9 respectively, both products are state-of-the-art, flexible, and highly efficient UPS solutions that offer reliable protection for a diverse range of use cases.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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