In this day and age, you’d be hard-pressed to find someone who can confidently say their data is completely secure. The sad truth is, very little of our personal data is safe from prying eyes, and this is something more and more people are becoming aware of.
For instance, you’ve probably had an experience where you looked something up on the internet and then got assaulted by targeted advertisements for the very thing you were looking up. How does this work, though?
The answer is cookies. These crumbs of data that are stored on your device are what enable websites to track your activity.
Initially, websites weren’t even required to inform you when installing cookies on your device. The landmark General Data Protection Regulation, passed by the EU and implemented in May 2018, made it mandatory for websites to be transparent about their data collection and purpose, resulting in those notifications you get asking you to accept or reject cookies when you go to a website.
Cookies, however, are just a drop in the ocean when talking about data privacy. The Universal Declaration of Human Rights, 1948, describes the right to privacy as a basic human right, but the truth is most big tech corporations simply don’t care. Their argument is that we’ve already consented to their data policies. But, let’s be honest here—no one really reads through license agreements, do they?
They’re extremely drawn out and use complicated legal and technical jargon, and this plays into the hands of these corporations. They also argue that no one is being compelled to use their software and that we can always use an alternative if we’re unhappy with their policies, but that’s a moot point. No one should be expected to forfeit their privacy to use a product.
The data collected about an individual’s browsing habits can also be used to create a profile for advertising purposes, but this leads to yet another issue—not a single company, including today’s big tech companies, can say its data is completely safe. Data breaches still happen and compromise the personal data of millions, yet most companies simply view these breaches as ordinary setbacks.
The good news is more people are talking about data privacy, and some have even deleted their social media accounts. Whether this will impact how big tech views and handles our personal data, however, remains to be seen.
We at ManageEngine take data privacy very seriously and have done so before it became fashionable, politically correct, or legally binding to take such a position. We ask for only the least amount of information necessary, gathering only what we believe is essential for doing business or for the specific transaction at hand. In fact, we completely disable non-essential and intrusive third-party cookies from all our websites and products. You can even disable all cookies completely to prevent your browser from sending us any information.