Pure Storage Gets New Vice President of EMEA and Latin America

Pure Storage has announced Joao Silva as Vice President of Europe Middle East and Africa (EMEA) and Latin America. Based in the UK, Joao will oversee all aspects of sales, grow market share and help Pure’s customers modernize their data and storage management infrastructure.

With over three decades of experience in the storage industry, of which eleven years at Pure Storage, Joao is well-positioned to deliver the next level of growth in EMEA and Latin America. His extensive hands-on knowledge of meeting customer needs and of leading and inspiring expanding teams will help him deliver on Pure Storage’s plan for EMEA and Latin America.

“I’m delighted that Joao is assuming the region’s leadership. His customer-centric approach, deep experience in the technology sector and ability to lead teams will help us deliver our platform and drive business outcomes for more customers in EMEA and Latin America,” said Dan FitzSimons, Chief Revenue Officer, Pure Storage

According to IDC’s Worldwide Quarterly Enterprise Storage Systems Tracker for Q4 Calendar Year 2023, Pure Storage had the second highest growth rate at 25.8% in EMEA against a market which grew only 2.0%. The EMEA External OEM market is also expected to grow to US$9.5B by 2028.

Customers such as Virgin Media O2, The British Army, THG, Credit Agricole, DFKZ and Weiling have all leveraged its solutions to meet their business objectives. “IDC sees that Pure Storage in EMEA has been steadily gaining market share over the past three years, driven by consistently positive feedback from customers who are transforming data storage from highly fragmented solutions to a unified platform. Organizations prioritize features such as ease of data management, sustainability requirements, high level of security and scalability, according to IDC surveys, all of which are effectively addressed by Pure Storage’s product portfolio,” commented Pavel Roland, Senior Research Director at IDC.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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