Jumbo Electronic has announced a strategic partnership with Admiral Appliances and Electronics, a home appliances and electronics brand. The portfolio of Admiral’s major domestic appliances (MDA) range launched by Jumbo Electronics this month includes state-of-the-art products such as air conditioners, refrigerators, freezers, chillers, washing machines, dishwashers, and water dispensers. These products will be available through select omnichannel and independent retailers, Jumbo’s e-commerce website, followed by retail store distribution, starting October 2024.
Commenting on the partnership, Vikas Chadha, CEO of Jumbo Electronics Ltd, said, “Our strategic partnership with Admiral Appliances is a significant step toward strengthening our product portfolio in the kitchen, laundry, and home entertainment segments. As Jumbo Electronics celebrates 50 years in the region, this collaboration further extends our distribution portfolio, offering customers an even broader selection of high-quality products. Admiral’s energy-efficient range aligns perfectly with our vision of promoting sustainability in everyday life, supporting the UAE’s Vision 2030 sustainability goals.”
Vishal Saxena, CEO of Admiral Appliances and Electronics added, “As a global pioneer in Appliances & Electronics with almost century-old heritage. Admiral boasts a range of smart home appliances where technology effortlessly blends with world-class design and functionality, simplifying the lives of users worldwide. Through our partnership with Jumbo Electronics, we aim to make rapid inroads into the UAE’s thriving consumer durable market. Jumbo’s strong market presence in the consumer electronics and technology sectors will help us further consolidate our footprint in the Middle East and address the needs of the UAE’s discerning customers.”
Jumbo and Admiral have strategically chosen to enter the consumer durable market, which is estimated to have a market size of over AED 1.3 billion, according to a 2023 GFK Neuron report. Admiral, a globally recognized brand with almost 100 years of experience, is known for its innovation and commitment to quality in home appliances. Its products are designed to blend advanced technology with practical functionality, offering consumers reliable and energy-efficient solutions. Admiral’s full suite of products offered by Jumbo Electronics will be serviced by Jumbo Serve, the UAE’s leading ISO 9001-certified after-sales service provider.
