Radix has announced the launch of RUSH EMEA 2026, bringing its executive forum for industrial and digital transformation leaders to Europe for the first time. The event will take place on September 2, 2026, at the Energy Transition Campus Amsterdam (ETCA) and will focus on helping asset-intensive industries accelerate the adoption of Industrial AI while delivering measurable business outcomes.
The Amsterdam edition follows the inaugural RUSH North America 2026, held in Houston earlier this year. Building on its success, Radix is expanding the platform globally with editions in Europe and Latin America, with RUSH LATAM 2026 scheduled for Rio de Janeiro in November.
Held under the theme “Empowering the Next Digital Era with Resiliency & Interoperability,” RUSH EMEA will bring together executives to discuss practical strategies for scaling Industrial AI, improving interoperability, strengthening operational resilience, and maximising returns on digital transformation investments.
“The challenge facing industrial organisations today isn’t a lack of vision—it’s the ability to convert that vision into measurable business outcomes,” said Alexander Clausbruch, CEO, North America, Radix. He added that as Industrial AI reshapes operations, business leaders need practical discussions focused on scaling initiatives that deliver tangible value rather than remaining confined to pilot projects.
Unlike traditional conferences, RUSH EMEA is designed as an executive-focused forum with discussions making up the majority of the agenda. The event aims to encourage peer-to-peer knowledge sharing around real-world implementation, profitability, operational resilience, and digital transformation.
“The next generation of industrial leaders will be defined by their ability to transform data, AI, and human expertise into measurable business value,” said João Carlos Chachamovitz, Founder and Global CEO of Radix. He noted that the forum will provide a platform for industry leaders to exchange experiences on scalable digital transformation initiatives.
Key discussions at RUSH EMEA will centre on four strategic areas: building interoperable industrial architectures by eliminating data silos, leveraging data and Industrial AI to improve operational and financial performance, enhancing resilience across operations and supply chains, and ensuring long-term value from digital investments.
According to John de Koning, Regional President, EMEA, Radix, Europe’s industrial future will depend not only on technological innovation but also on organisations’ ability to translate innovation into resilience, profitability, and sustainable growth.
The event will also feature participation from technology and industry partners. Seeq will serve as Gold Sponsor, while Cognite joins as Silver Sponsor. Bronze Sponsors include ARC Advisory Group, Veerum, and Simacro.
Commenting on the importance of trusted data, Luciano Narcisi, Senior Analyst at ARC Advisory Group, said organisations require open and interoperable platforms to unlock the full value of Industrial AI and accelerate digital transformation.
Vikram Prakasam, Vice President, Partnerships and Alliances at Seeq, said Industrial AI can only generate measurable value when organisations have confidence in their data and can turn insights into action at scale.
RUSH EMEA 2026 is a complimentary, invitation-only event for executives from asset-intensive industries, with attendance capped to encourage focused discussions and collaboration. The Amsterdam forum will be followed by the Latin American edition in Rio de Janeiro later this year as Radix continues to expand its global executive platform for industrial transformation.
