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Unifonic Showcases How Agentic AI Is Redefining Customer Experience at LEAP 2026

Unifonic, an AI-native Customer Experience (CX) platform built for enterprises and the public sector across emerging markets, is showcasing its vision for the future of customer experience at LEAP 2026. The company is demonstrating how organisations can engage without limits in an era where AI agents can reason, act and complete customer journeys end-to-end, while humans remain in control.

Aligned with this year’s LEAP theme, ‘Into New Worlds,’ Unifonic is highlighting the transition from AI-assisted interactions to intelligent, agentic execution. The company is demonstrating how enterprises can transform fragmented customer interactions into connected, outcome-driven experiences by bringing together intelligent automation, customer data, systems and communication channels.

As customer expectations rise and digital ecosystems become increasingly complex, traditional engagement models built around individual touchpoints are becoming less effective. Customers increasingly expect organisations to retain context across channels and provide seamless journeys from initial intent through to resolution. Unifonic’s platform is designed to address this shift by combining intelligence, systems, channels and real-time data to orchestrate more personalised and coordinated customer journeys.

Ahmed Hamdan, Chief Executive Officer of Unifonic, said, “Customer experience is entering a new era where AI is moving beyond assistance to action. The opportunity for enterprises is not simply to automate more interactions, but to connect intelligence with execution across the customer journey. LEAP 2026 serves as a critical platform to demonstrate how organisations can embrace this shift while retaining human control.”

At LEAP 2026, Unifonic is showcasing its AI-native CX platform, which brings customer engagement across the lifecycle into a unified environment. Designed for enterprise and regulated environments, the platform enables organisations to scale service operations while maintaining governance, visibility and consistency across customer interactions.

The platform also supports seamless AI-to-human handovers, ensuring that when human intervention is required, agents receive the full context of the customer interaction rather than having to restart the conversation. A key focus of Unifonic’s participation is Agentic Marketing, its AI-powered marketing solution designed to help teams move from campaign strategy to execution through a single guided workflow.

The solution brings together capabilities such as campaign intent extraction, AI-driven audience recommendations, brand-aligned content generation and multi-agent orchestration. These capabilities are designed to reduce manual execution and accelerate campaign launches while retaining human oversight through review and approval checkpoints.

Following its recent acquisition of Segmentify, Unifonic is also demonstrating how real-time customer data, behavioural signals and intent can support hyper-personalised engagement at scale. Segmentify serves as the hyper-personalisation engine behind Agentic Marketing, providing capabilities including personalised search and discovery, behavioural engagement, AI-powered recommendations and individualised experiences across web, in-app, messaging and conversational journeys.

Mohammed Sleeq, Chief Operating Officer of Unifonic, said, “Enterprises are increasingly moving towards unified platforms capable of orchestrating customer experiences across the entire lifecycle. Through our agentic solutions, we are demonstrating how organisations can connect intelligence with execution, turning fragmented interactions into coordinated journeys that drive measurable outcomes.”

Unifonic’s presence at LEAP 2026 reflects its vision for the Agentic AI era, in which intelligent systems work alongside people to execute customer journeys from end to end while maintaining transparency, governance and human control.

As enterprises continue to invest in AI-led transformation, Unifonic believes the next generation of customer experience will be defined by platforms capable of connecting engagement, service and growth through intelligent, coordinated and data-driven customer journeys.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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