Zoho Launches AI-Powered Zia Hubs in MENA to Extract Intelligence from Unstructured Data
Zoho Corp. has announced the launch of Zia Hubs in the Middle East and North Africa (MENA) region. Integrated within Zoho WorkDrive, the company’s secure content collaboration platform, this new solution aims to enable businesses to extract intelligence from unstructured data and apply it across their operations.
Built on Zia, Zoho’s proprietary AI engine, Zia Hubs allows organizations to connect various types of content—including documents, audio, and video—to Zoho’s suite of applications. This integration aims to provide deeper insights, agentic AI capabilities, and a unified, context-aware search function.
Hyther Nizam, President Middle East and Africa (MEA) at Zoho, highlighted the significance of this development. “According to IDC, 80 percent of business data is unstructured,” Nizam stated. “Most unstructured data is text-based, meaning pertinent information lives within email conversations, social media posts, word processor documents, or audio and video transcripts. In fast-evolving economies like those in the Middle East, the ability to leverage AI to unlock hidden value from business content can dramatically improve decision-making, operations, and customer engagement. With Zia Hubs deeply integrated into our suite of apps, customers can put their data to work in ways unmatched by any other platform.”
Zia Hubs is now a part of Zoho WorkDrive, giving businesses control over which content is accessible to AI. It allows users to organize team or project-specific material into dedicated “hubs.” Once content, ranging from PDFs and spreadsheets to call logs and video files, is added to a hub, Zia automatically structures it, preserving context through headings, visuals, and linked references. For audio and video content, Zia generates searchable transcripts and highlights key moments, facilitating quick content retrieval.
Users of Zia Hubs can ask complex questions and receive cited answers that span multiple content formats, with responses linking directly to the original source material. Businesses can also create automated workflows using Zoho Flow, ensuring that relevant files are consistently routed into appropriate hubs for ongoing analysis. Zia Hubs also supports content from third-party sources such as DocuSign, RingCentral, and Zoom, allowing teams to manage and analyze external data within the same intelligence layer.
Zoho views Zia Hubs as a foundational element of its long-term AI strategy, setting the stage for future intelligent agents that can act contextually on content across the company’s product suite. Zoho states its full ownership of its technology stack, which spans over 55 products, positions it to help organizations extract deeper value from their business content.
Future updates to Zia Hubs are expected to enable it to identify structured information within unstructured files and trigger specialized agents tailored to specific business needs, further utilizing Zia Hubs as a central content intelligence layer within the Zoho ecosystem.
Zia Hubs will be available as part of Zoho WorkDrive by the end of Q3 2025. It will integrate with applications such as Zoho CRM, Zoho Desk, Zoho Projects, and Zoho Flow. Businesses in the UAE, Saudi Arabia, Egypt, and across the MENA region will have access to this new capability.
