Aruba Appoints Jacob Chacko as New Regional Lead for Middle East

Aruba, a Hewlett Packard Enterprise company has announced the appointment of Jacob Chacko as its Regional Lead for Middle East (UAE, Qatar, Saudi, Egypt, Gulf & Levant). Jacob will assume responsibility of the regional sales organization and will strive to grow market share and revenues with partners, alliances and associates, strengthening Aruba’s position in the region. Based out of Dubai, he will report directly to Jose Vasco, the company’s Regional Director, Central Europe Middle East, and Africa.

“Jacob has been with HPE for the last 9 years and he has worked across the spectrum of the business. I am confident that his knowledge about the business and his techno-commercial acumen will surely be of great value and help us grow the regional business. Jacob has close to 21 years of experience in the networking industry and his experience across sales, channel, distribution, and category will give an impetus to our efforts in the region and take our business to the next level,” said Jose Vasco.

Commenting on his appointment, Jacob explained, “I am excited to be a part of this team. 2019 will be an important year of change in the networking industry as innovations from recent years begin to reach the crest of their impact, and a variety of new technologies just hitting the market now will pave the way for future innovation in the coming years. Our focus is to enhance our regional structure, continue to develop our partner network and increase our product and services portfolio to further build on our market leadership.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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