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AVITA Announces its 2022 Product Line-up

AVITA and its subbrands have announced their 2022 model line-up. The new laptop line-up includes AVITA ADMIROR Duo, which was inspired by the magnificence of Gothic architecture. The hinge concealed between the screen and keyboard references the renowned flying buttress of Gothic design. Shattering the norms and constraints of conventional laptops, and including the dual camera mode for live streaming and conferencing, ADMIROR Duo’s intricate designs and eye-catching colour options have been embraced by style-conscious users and critics alike, who crave for an individual style. Combining a number of professional features in a vibrant design resplendent in its fascinating outlook, this range continues to break through industry norms, going above and beyond the ordinary image of traditional notebooks.

The new LIBER V lineup takes on an expansion with LIBER V Duo, bringing an even broader choice of colorways to the well-established and popular range. LIBER V Duo’s design is inspired by the creativity of the avant-garde post-modern fortress La Muralla Roja in Spain, derived and injected with the use of a neat geometric line together with the ground-breaking geometric cubic style to breakthrough from conventional laptop design, taking it onto a next level aesthetically. LIBER V continues to feature a 3.7mm borderless ultra-narrow bezel, installing a 14-inch screen into a 13.3-inch body.

Equipped with newly updated CPU and port connection, allowing users to devotedly work, game, and create anytime, anywhere. The 2nd generation also comes with a New Perspective on Creativity: the dual camera mode is capable of serving as a creative tool; letting users flexibly choose the best shooting angle during video conferences, or live broadcasts. Whether it is needed to display more details, dynamic expressions with the close-up lens, or leverage the panorama lens to capture more comprehensive and action-driven photos.

AVITA has also reimagined the visual and practical features of its ESSENTIAL Lite range with exquisite craftsmanship. Inspired by the art form characteristics derived from the Renaissance era, which emphasized decorative features, regularity, proportion, and symmetrical design. Riding on the close inspection of two-dimensional and three-dimensional composition in the drawings, to demonstrate a soft-touched yet vivid impression.

The ESSENTIAL Lite is equipped with a 14” FHD display with IPS anti-glare feature, and an ultra-narrow bezel to create ultimate visual enjoyment. Pre-installed with Windows 11 Home version and a new user interface packed with intuitive features, the device allows users to operate multiple applications at the same time, enjoying gaming, entertainment, and communication in full. ESSENTIAL Lite embodies an excellent attitude and practical functionality, together with a full-sized island-style keyboard and a suite of connection ports, offering flexible and convenient usage.

MAGUS 14/15 AiO laptop is built on the concept of work, play, and doing magical things together.  With the enlarged touchscreen features that can be used as a share screen among households, the built-in HDMI output for extended entertainment experiences and enhanced work performance, without external screen or ports required. MAGUS operates on the Windows system, with a detachable keyboard.

Combining comfort and practicality, the screen supports landscape/portrait display and can be switched quickly to laptop, tablet, or display mode, with a built-in bracket allowing easy adjusting to the best viewing angle. Whilst MAGUS 15 comes with the enlarged 15.6” screen, and an additional port with HDMI input to enable no-fuss connection with devices such as set-up box, decoder, and PC console, gives you a swift and smooth entertainment experience for those who love to work, play and live out of the ordinary.

SATUS, derived from the Latin word meaning ‘Start’ and ‘Growth’, is designed to be the ‘first PC’ for a new generation of young users who are highly familiar with studying under the constraints of the New Normal. This SATUS S-series is known for its simple and clear-cut design that presents a 15.6” FHD IPS screen with a 178-degree wide viewing angle to enable sharp display and visual impact at any angle. In addition, with built-in SSD to facilitate users to save and collect their multiple files, such as operating system, games, photos, and music to enhance the overall PC performance. The multi-port connectivity and numeric keyboard allow users to flexibly get their tasks done with convenience.

AVITA NEX, which is aimed squarely at the commercial segment, introduces the AVITA NEX Series. NEX Series gets several key enhancements, including pre-installed Windows 11 Pro OS, Top in class processor, dual camera mode enabling close-up shots from the front together with a wider shot, making it ideal for use as a mobile conference center. Also with lightweight, secure, and highly mobile, for high performance on the move.

AVITA’s AIO all-in-one PCs will be available in three different screen sizes while unveiling a new visual aesthetic and will be introduced in the latter part of 2022. AiO PCs will fill the dual roles of serving as a superb all-around Entertainment Hub for lifestyle users and consumers, whilst having the power and capability to function as part of the mobile office set up for professional users.

Building further on its promise to deliver ‘Diversity in User Experience’ as well as a newly reinvigorated user experience for 2022, AVITA has also refreshed its AVITA UBIQUE marque, a Lifestyle Gadget brand that will serve as a halo for its forthcoming accessory releases. AVITA UBIQUE products are designed to be used everywhere and provide strong, reliable performance on the go, along with exceptional style and convenience for users.

The group also launched AVITA DOMUS, a Smart Living technology brand under which a growing range of IoT solutions.

As homes become more and more interconnected and intelligent, AVITA DOMUS will present devices that range from affordable to high-performance, all convenient, simple to set up, and highly useful in the emerging IoT Smart Home of tomorrow. AVITA products are now being sold in over 25 regions worldwide through its retail partnership with NEXSTGO.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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