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ASUS Launches the Zenbook S 13 OLED

ASUS has launched the new Zenbook S 13 OLED (UX5304), the world’s slimmest 13.3-inch OLED laptop with a tempting price offer. It’s also the most eco-friendly Zenbook ever, and takes the brand’s signature qualities of ultraportable design, sustainability, and on-the-go performance to a new level, proving conclusively that less can be more.

With a world-beating super-slim 1 cm profile and a super-light 1 kg chassis, the sophisticated Zenbook S 13 OLED delivers no-compromise performance, connectivity, and battery life, making it the epitome of ultraportable design, and is finished in brand-new Basalt Gray. It’s also designed with the environment and carbon neutrality firmly in mind, using recycled metals and plastics in its construction, FSC Mix-certified packaging, an elegant new eco-friendly plasma ceramic aluminum, and halogen-free electronics.

The Zenbook series excels at delivering unrivaled on-the-go performance, and Zenbook S 13 OLED is no exception, harnessing the power of up to 13th Gen Intel Core i7 processors with 16 GB of LPDDR5 RAM and up to 1 TB PCIe 4.0 x4 SSD. There’s a full set of I/O ports for on-the-go connections and a long-lasting 63 Wh battery. For immersive true-to-life visuals, Zenbook S 13 OLED has a gorgeous 16:10 2.8K (2880 x 1800) ASUS Lumina OLED display that’s Dolby Vision certified, with Pantone Validated colour rendering and VESA DisplayHDR True Black 500 certification, ensuring incredible detail and the deepest black levels.

To achieve the super-slim 1 cm profile and super-light 1 kg weight of Zenbook S 13 OLED, several advanced techniques and materials are used in its design and construction to reduce the weight and dimensions compared to the previous generation, without compromising performance, connectivity, or battery life. The result is a class-defining ultraportable laptop that takes thin and light to a whole new level without compromises: it supports up to 14 hours of video streaming while offering improved cooling and performance compared to its predecessor. And despite its world-beating compact dimensions, Zenbook S 13 OLED retains full usability and features a comprehensive set of standard I/O ports.

“ASUS is committed to doing more with less through Zenbook. This device is an EPEAT Gold registered product that has a positive environment across the entire product lifecycle, from material use and manufacturing, through to assembly, use, and end of life.  The device is the most eco-friendly Zenbook ever made, incorporating post-industrial recycled (PIR) magnesium-aluminum alloy in the keyboard cover, chassis, and lid, reducing its carbon footprint by more than 50%. The keycaps and speakers incorporate post-consumer-recycled (PCR) plastics, and the speakers also use ocean-bound plastics,” the company said.

Along with the physical advantages, the look and feel of this material are similar to natural stone which resonates with the spirit of the Zenbook series. Incredibly, this makes each lid individually unique. No two are alike. A longer laptop lifespan also reduces long-term waste, so Zenbook 13 S OLED is stringently tested using the latest MIL-STD-810H US military-grade durability standard, with up to 12 test methods and 26 individual tests — the world’s most strictly tested laptop durability.

The Intel Evo-certified Zenbook S 13 OLED delivers the perfect blend of performance and portability, featuring up to a 13th Gen Intel Core i7 processor that can be boosted by 20% to a thermal design power (TDP) of up to 20 watts. This is supported by 16 GB of LPDDR5 RAM and up to an ultrafast 1 TB PCIe 4.0 x4 SSD, with a long-lasting high-capacity 63 Wh battery. WiFi 6E enhanced with ASUS WiFi Master Premium ensures fast, stable connections.

Even though it’s ultra-compact, Zenbook S 13 OLED includes a full complement of I/O ports, so users don’t need to carry dongles or adapters on their travels. The two ultrafast Thunderbolt 4 USB-C ports support fast charging, 4K external displays, and up to 40 Gbps data transfers, and there’s also a USB 3.2 Gen 2 Type-A port, an HDMI 2.1 port, and a 3.5 mm audio jack.

For an immersive viewing experience, Zenbook S 13 OLED is equipped with a 16:10 ASUS Lumina OLED display — the brand-new name that’s only given to superior OLED displays that meet the strict quality criteria and offer a more accurate visual experience. ASUS Lumina OLED displays standardised highly-crafted visual solutions around the best OLED experience. The displays feature exclusive ASUS technologies, such as ASUS Splendid and ASUS OLED Care, as well as new features like Delta E <1, power-saving, and panel protection. By integrating these elements, ASUS has created a highly-crafted solution that represents the pinnacle of OLED technology.

With a resolution of 2.8K, a 0.2 millisecond response time, and a colour accuracy of Delta E <1, the stunning ASUS Lumina OLED display on Zenbook S 13 OLED delivers clearer, brighter, and more vivid colors. As well as offering Dolby Vision certification, the display is also DisplayHDR True Black 500-certified for brilliant whites and the deepest blacks and carries the Pantone Validated badge for industry-standard color fidelity. The cinema-grade 100% DCI-P3 color gamut delivers ultra-vivid colors, and ASUS Splendid allows the user to easily switch between this gamut and sRGB, Display-P3, or the native OLED gamut. The display is also certified for eye care by TÜV Rheinland and SGS with 70%-lower blue-light emissions, ensuring that the user’s eyes are comfortable for even during long viewing sessions.

ASUS Zenbook S 13 OLED (UX5304) will be available from 25th May 2023 in UAE’s leading retailers and ASUS Eshop. The price starts from AED 4999.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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