Bertil Brendeke, the Chief Revenue Officer at BotGuard OÜ, speaks about his company’s participation at GISEC 2024
Tell us about the cybersecurity trends for 2024.
When it comes to cybersecurity, data breaches, DDoS attacks, scraping or ransomware are still at the forefront of what is being discussed, while web traffic security often gets forgotten; when it is an increasing threat, amplified by the use of artificial intelligence. With half of all internet traffic coming from bots, generative Artificial Intelligence (AI) is furthering the sophistication of these threats, leaving website owners and webmasters increasingly exposed to malicious traffic.
The consequences of these threats can range from data theft to spam, scams, and increased DDoS attacks. BotGuard OÜ partners with hosting providers to help website owners filter their web traffic, lower website management costs, defend their infrastructure and protect their assets. Using AI and other innovative technologies to automate the implementation process and reduce costs, the product provides effective, manageable, platform-agnostic web security for organizations of all sizes.
What is the theme of your participation at GISEC 2024?
Filter your web traffic and protect your assets.
Which products and solutions will you be showcasing at GISEC 2024?
We are launching a new product, the Application Load Balancer (ALB) for Hosting Providers. With this load-balancing solution, hosting providers can improve availability, security, and performance with the flexibility and affordability BotGuard OÜ is known for. In addition, we offer an easy-to-use and cost-effective solution that gives customers the highest level of control over web traffic to fend off bot-related issues and other modern web threats. Application Load Balancer (ALB) is equipped with a comprehensive API, enabling seamless integration into current systems.
How are you equipped to help companies overcome digital security and privacy challenges?
It has been proved that ad fraud decreases efficiency and drives up costs for businesses of all types and sizes. The problem has become too big and too expensive for people to ignore: digital ad fraud now accounts for $1 of every $4 spent on digital ads; businesses are throwing money away.
Application Load Balancer (ALB) is designed to solve this problem for both hosting providers and their customers, ensuring ad spend then transforms into real clicks and real leads – rather than being hijacked by bad bots. By reducing or eliminating click fraud, hosting companies can significantly grow their revenue per customer and their marketing offerings.
Is there a skills gap in the cybersecurity industry? What needs to be done to bridge that gap?
There is a clear need for skilled workers in cybersecurity able to keep up with the constant technological evolution. Companies need to provide the right training to their employees. At BotGuard OÜ, our mission is to give webmasters and site owners a simple and reliable tool to decide who they want to let in. Everyone has the right to defend their home from intruders.
Long ago, this right was known as the ‘Castle Doctrine’. These days, although we don’t have castles anymore, we do have our homes and businesses, and we still have the right to keep them safe. The ‘Castle Doctrine’ is about ensuring everyone is safe from harm without sacrificing anyone’s freedom. This is what we do on the web.
