Group-IB has introduced a new Purple Teaming service designed to help organisations evaluate and improve their ability to detect and respond to cyber threats through collaborative security testing. The service brings together offensive security specialists and an organisation’s internal security team in a live engagement, allowing both sides to work together as simulated attacks are carried out. Unlike conventional penetration testing, which typically concludes with a report after testing is complete, Purple Teaming enables defenders to identify, validate and refine detection rules and response procedures during the exercise.
Each engagement is based on intelligence from Group-IB’s Threat Intelligence platform and aligned with the MITRE ATT&CK® framework. Attack scenarios are tailored to the customer’s environment and may include ransomware simulations, Active Directory attacks, supply chain compromise and data exfiltration exercises. The assessments are designed to be conducted without disrupting normal business operations. The service can be delivered over one to eight weeks and is available on-site, remotely or in a hybrid format.
According to Group-IB, the objective is to help organisations assess whether existing security investments translate into effective operational capabilities. Following an engagement, customers receive updated detection rules, refined incident response procedures and practical experience responding to realistic attack scenarios. The company said the service is informed by insights gained from more than 1,600 cybercrime investigations conducted since its founding in 2003, enabling attack simulations to reflect techniques used by threat actors targeting specific industries and regions.
“Organisations today face a fundamental accountability question: they have invested heavily in detection and response capabilities, but many have never tested whether those capabilities actually work when it matters,” said Dmitry Volkov, CEO of Group-IB. “Purple Teaming answers that question honestly. It is not a checkbox exercise; it is a structured, intelligence-driven process that reveals exactly where detection fails, where response breaks down, and where training has not kept pace with the threat. The goal is not to expose weakness for its own sake but to convert that knowledge into a measurable improvement in resilience.”
“The most important thing we bring to a Purple Teaming engagement is not just about our offensive toolkit, but also the intelligence behind every scenario we run. When we simulate a ransomware intrusion or an Active Directory attack, we are not working from generic playbooks,” said Konstantin Damotsev, Global Head of Group-IB’s Red Teaming Practice. “We are replicating the specific behaviour of threat actors Group-IB has tracked, investigated, and attributed across thousands of real incidents. That specificity is what makes the exercise genuinely useful: defenders learn to detect the adversaries that are actually targeting them, not a theoretical composite. The difference shows immediately when a detection rule catches something it has never been tested against before.”
Purple Teaming expands Group-IB’s portfolio of security resilience services, which also includes Threat Intelligence, Managed Extended Detection and Response (XDR), and Incident Response. The service is available globally through the company’s Digital Crime Resistance Centers across Asia-Pacific, Europe, the Middle East and Africa, the Americas, and Central Asia.
