Logitech Redefines the Modern Workplace with its Theme “AI-Enabled Collaboration” at GITEX Global 2025
Murad Ali, the Head of GCC Logitech for Business, says the company will feature innovations like the new Rally Board 65 and sustainable personal workspace solutions, in order to demonstrate how AI and design excellence can drive smarter, more efficient, and eco-conscious hybrid work experiences across the region.
Tell us about your participation at GITEX 2025. How does this year’s presence differ from previous editions?
With the theme “AI-Enabled Collaboration,” Logitech will be showcasing our products that feature cutting-edge designs and our AI-driven solutions that will redefine the office experience. AI has transformed how businesses work, allowing for efficient collaboration that drives productivity. This year, we will be showcasing more solutions that will power the modern workplace, driven by hybrid work and sustainability.
Which flagship products, solutions, or innovations will you be spotlighting at the event, and what makes them relevant to today’s tech challenges?
Our AI-powered collaboration solutions will be on display at our stand, showing everyone how we are changing the workplace experience. One of the highlights of our stand is the Rally Board 65, an all-in-one video conferencing device designed for meeting rooms, open spaces and satellite offices, making its first public showcase for customers. Utilizing a 65-inch touchscreen display, the Rally Board 65 offers optimal audio and video quality perfect for meetings. Additionally, visitors can look forward to seeing new innovative personal workspace solutions like solar keyboards and wireless headsets.
What emerging trends or technologies are you seeing gain traction in the Middle East?
AI-powered workplace solutions is one trend we’re seeing gaining traction in the region. As more organizations embrace hybrid work, many are faced with new challenges in implementing a fair and consistent experience for remote workers. Thanks to AI, we are able to deliver solutions that mitigate these challenges. There is also a rising demand for sustainable technology. Organizations around the region are now aligning with global sustainability goals, which now affects how they choose their products.
What kind of interactive experiences—such as live demos, immersive showcases, or hands-on labs—can visitors expect at your booth this year?
Logitech’s stand at GITEX is designed to highlight our AI-powered video collaboration tools and give visitors a vision of a modern workplace. Different areas will showcase scenarios on how our products improve work efficiency, where visitors can get a hands-on experience.
