ASUS has announced the new ProArt P16 and P14 laptops, powered by NVIDIA RTX Spark, bringing real-world AI-powered creative workflows and agent-assisted solutions to creators and developers in the UAE. The consumer laptop line-up also includes ASUS Zenbook 14, combining premium portability with intelligent everyday performance.
NVIDIA RTX Spark redefines personal computing, combining personal agents, advanced content creation and high-performance gaming in new ASUS ProArt platforms, engineered from the ground up for the next wave of Windows PC experiences. Designed for creators, AI developers and gamers, RTX Spark brings NVIDIA’s full-stack AI platform and comprehensive suite of RTX technologies to slim laptops.
Unlocking the Next Era of AI PCs
ProArt AI laptops powered by NVIDIA RTX Spark
The ProArt P16 and P14, powered by NVIDIA RTX Spark, bring high-performance AI computing to slim creator laptops. The RTX Spark superchip features an NVIDIA Blackwell RTX GPU with 6,144 cores, an NVIDIA Grace CPU with up to 20 cores, and fifth-generation Tensor Cores with FP4 precision, connected via the NVIDIA NVLink-C2C chip-to-chip interconnect.
With up to 1 petaflop of AI performance and up to 128GB of high-bandwidth unified memory, RTX Spark is designed to handle demanding local AI workloads while maintaining power efficiency. This enables creators and developers to explore advanced AI applications directly on their PCs, without relying exclusively on cloud-based processing— delivering three key advantages that make personal AI worth owning.
First, owning local AI performance turns variable, pay-per-use cloud costs into steady, controllable capacity — creators can run and retry AI agents without token limits, reserving the cloud only for burst or frontier-scale tasks. Second, RTX Spark makes protecting data privacy easier by keeping prompts, files and creative assets on the device, while local models continue serving workflows even offline. Third, local AI unlocks customisation — letting users match models to specific tasks, adapt behaviour through prompts or fine-tuning, and curate their own trusted skills and tools, turning a general-purpose model into a personal creative workbench.
ASUS creative ecosystem for agentic AI workflows
RTX Spark fundamentally changes what creators and developers can achieve with a new AI computing platform. Backed by the CUDA ecosystem, it supports a rapidly expanding range of creator applications, AI models and development tools that can run locally with RTX acceleration — creating a highly capable environment for generative AI, model development and AI workflow building.
Combined with up to 128GB unified memory, RTX Spark also removes one of the biggest limitations of conventional PCs: memory capacity. Larger AI models, higher-resolution generation and more complex workflows can now run locally, opening a new class of possibilities for creators and AI developers. ASUS extends this platform advantage through three layers of its own ecosystem:
- Local GenAI, built into ProArt: ASUS preloads exclusive ProArt applications that bring local AI directly into the creative workflow. MuseTree integrates two of the best local image models FLUX and WAN for token-free local generative creation, while StoryCube brings AI-powered scene recognition, media organisation and intelligent asset management to Windows.
- The best of local and cloud creation: ProArt combines local RTX-powered AI with leading cloud creative services, including Adobe Creative Cloud bundles, giving creators the flexibility to move between local and cloud workflows depending on performance, privacy and creative needs. On eligible ASUS laptops, an exclusive Google AI bundle further enhances hybrid AI creative experiences.
- Building the agentic workflow ecosystem: ASUS is taking the next step towards agentic creation by bringing industry-validated workflows to ASUS applications and ComfyUI, a leading open-source generative AI workflow platform. This demonstrates how AI agents can move across generation, editing and asset management, including through the interaction between ASUS-exclusive Zenni Claw and MuseTree. The goal is to establish ProArt as a leading platform for next-generation AI workflows and help define how agentic creative workflows are built on laptops.
ProArt P16 & P14 — The first ProArt laptops powered by RTX Spark
Integrated design enables the thinnest and lightest ProArt laptop ever
Built on RTX Spark’s highly integrated architecture, the new ProArt P16 and P14 deliver powerful AI and creative performance in exceptionally thin and lightweight designs crafted with CNC manufacturing processes. At just 12.9 mm and 1.77 kg, ProArt P16 is the thinnest 16-inch RTX Spark laptop and the thinnest 16-inch ProArt ever, being 14% thinner and 9% lighter than the previous generation.
Complementing their portable design are high-capacity batteries — 99Wh for P16 and 90Wh for P14 — designed for extended creative workflows on the go. ProArt P14 weighs just 1.48kg and is 13.9mm thin, making it the lightest ProArt laptop ever, while its 90Wh battery provides all-day power for mobile creators. Together, these laptops bring RTX Spark performance and mobility to creators who work anywhere.
ASUS Lumina Pro OLED display technology
The laptops feature ASUS Lumina Pro OLED displays with Delta E < 1 colour accuracy, delivering highly precise visuals for professional creators. ProArt P16 supports up to 4K 120Hz VRR visuals with NVIDIA G-SYNC, while ProArt P14 offers up to 3K resolution for sharp and fluid creative experiences. With brightness up to 1,600 nits and anti-reflection coating technology, the displays provide crisp clarity across professional editing, rendering, and AI-assisted workflow building and development.
Thoughtful design for the AI era
Designed around real creator workflows, the new ProArt laptops combine refined industrial design with thoughtful everyday interactions. Nano Black and Neo White offer two distinctive ProArt expressions, while a comprehensive I/O selection keeps essential connectivity readily available without relying on dongles. A precision haptic touchpad adds realistic, responsive feedback to every interaction, bringing a more intuitive and tactile experience to the ultrathin design.
ASUS Zenbook 14
ASUS Zenbook 14 blends elegant portability with powerful AI-enhanced performance, making it the ideal everyday essential. Zenbook 14 features a lightweight all-metal design with a durable Ceraluminum lid offered in three nature-inspired colours: Komodo Coral, Arctic Blue and Zabriskie Beige. Combined with Snapdragon X , Intel Core Ultra Series 3 , or AMD Ryzen AI 300 Series processors and a vivid OLED display, Zenbook 14 delivers personalised performance, immersive visuals and all-day productivity in a sleek, travel-friendly package.
Designed to keep pace with dynamic lifestyles, Zenbook 14 combines long battery life, comprehensive connectivity and intelligent AI experiences to streamline work and collaboration. With its premium craftsmanship and versatile performance, it empowers users to stay productive, creative and connected wherever they go.
UAE Availability
The Qualcomm Snapdragon-powered ASUS Zenbook 14 is already available in the UAE. Intel- and AMD-powered Zenbook 14 models are expected to arrive in October 2026. The new ProArt P16 and P14 laptops powered by NVIDIA RTX Spark are also expected to be available in the UAE in October 2026. Customers will also benefit from ASUS ownership support, including ASUS Perfect Warranty for added peace of mind and ASUS Registration, which gives users access to exclusive offers and services.
