Asus shows off its comprehensive AI strategy and launches a range of Copilot+ PCs
At Computex 2024’s Always Incredible event, ASUS went beyond unveiling new products – they showcased their dedication to the future of AI. Their presentation highlighted a new class of PCs, the Copilot+ line, featuring advanced AI capabilities across their entire product range. Powered by a powerful NPU AI engine, these PCs push the boundaries of what a computer can do. ASUS Co-CEO Samson Hu also announced their company-wide AI strategy, “Ubiquitous AI. Incredible Possibilities.” This initiative aims to make AI accessible to everyone, everywhere, unlocking its potential across all spectrums, from cloud to local devices.
Speaking at the event, ASUS Co-CEO Samson Hu underscored the company’s intent to lead the charge in driving the AI revolution. “To ensure our success, we’ve created our comprehensive Ubiquitous AI. Incredible Possibilities. AI Strategy, which is designed to weave AI into every aspect of our business, while also maintaining our commitment to sustainability.” He continued, “ASUS is helping lead the way to make AI accessible everywhere for everyone and make sure that everybody can benefit from the possibilities guaranteed by AI,” Hu added.
ASUS stole the show at Computex with the groundbreaking launch of Copilot+ PCs, the first complete lineup of AI-powered Windows machines. This revolutionary new category boasts the fastest and most intelligent Windows PCs ever created, thanks to a completely reimagined AI-optimized Windows experience.
At the heart of these machines lie powerful 40+ TOPS NPUs, unlocking incredible possibilities for productivity, creative workflows, and communication. Through close collaboration with industry leaders like AMD, Intel, Microsoft, NVIDIA, and Qualcomm, ASUS delivers a premium AI experience across its entire product range, encompassing everyday AI needs, advanced AI applications, and solutions for creators and mainstream users.
These devices seamlessly integrate AI into hardware and software, leading to a complete revolution in performance and user experience. Unlike traditional PCs, AI PCs process data directly on the device, enhancing privacy and security. This local processing keeps sensitive information safe from potential breaches by minimizing reliance on cloud-based services. The benefits extend beyond security: faster response times and offline functionality, even in areas with limited internet connectivity, become a reality. AI PCs represent a new era where privacy, efficiency, and performance converge, fundamentally reshaping the way we interact with computers.
Microsoft’s new AI features, like Recall and Cocreator in Microsoft Paint, are poised to further revolutionize workflows on these devices. These features will be available on the ASUS Vivobook S 15 starting June 18th, with the rest of the Copilot+ PC lineup receiving free updates as they become available. Preorders for the ASUS Vivobook S 15 is available now at all UAE & GCC major retailers and the Asus eShop. Prices start at AED 5499.
Beyond hardware, ASUS empowers users with groundbreaking software designed to transform the digital experience, with a particular focus on creator solutions. StoryCube, the first of these applications, is an AI-powered multimedia library that streamlines how users organize and access their photos and videos. AI algorithms take the guesswork out of managing your digital library, making it easier than ever to find what you need.
For creators, MuseTree is the ultimate Generative AI tool, unlocking boundless creativity. MuseTree generates stunning visuals tailored to individual preferences, making it a seamless process to create captivating images. Seasoned artists and aspiring creators alike will find a world of possibilities for crafting visually stunning content with MuseTree.
Security remains a top priority with these new edge devices. ASUS AI PCs boast advanced intelligent privacy settings, including Adaptive Lock and other AI-powered features. Adaptive Lock utilizes an ASUS AiSense IR camera to monitor user presence, automatically locking the PC when the user steps away and unlocking upon their return. Additionally, Adaptive Dimming ensures privacy by automatically dimming the screen when the user looks away, further enhancing security while optimizing battery life. These privacy-focused features position ASUS AI PCs as the most secure and reliable computing solution for users concerned about safeguarding their data.
The star of the show was the Zenbook S 16, a stunningly thin and light OLED laptop. Its premium chassis boasts Ceraluminum, a unique ceramic-hybrid material available in gorgeous, nature-inspired colours. Despite its sleek profile, it packs a serious punch with the latest AMD Ryzen AI 9 HX 370 processor. ASUS also showcased the latest additions to their ProArt creator lineup, perfectly complementing their focus on AI advancements. These new laptops, displays, and peripherals are designed to empower creators to work smarter, faster, and from anywhere. The rugged yet lightweight design allows for on-the-go creativity.
The ProArt P16 clamshell and ProArt PX13 convertible offer top-of-the-line performance with up to AMD Ryzen AI 9 HX 370 processors and NVIDIA GeForce RTX 4070 graphics. For demanding AI-powered creative tasks, the efficient AMD NPU delivers up to 50 TOPS, while the powerful RTX GPU provides up to 321 TOPS. For creators who need ultimate flexibility, the ProArt PZ13 stands out. This IP52-rated and military-grade-tested detachable laptop is powered by the latest AI-enabled Snapdragon X processor, making professional-grade creation truly mobile and accessible to everyone.
Gamers looking for powerful yet portable options won’t be disappointed as ASUS launched its TUF A16 and A14 gaming laptops. The 16-inch TUF A16 packs a punch with an AMD Ryzen AI 9 HX 370 processor and your choice of up to an NVIDIA GeForce RTX 4070 graphics card. This powerhouse delivers smooth gameplay on its high-resolution 2.5K 165Hz display. Blazing-fast responsiveness is guaranteed with LPDDR5X 7500 MHz RAM and up to 2TB of PCIe 4.0 SSD storage.
The 14-inch TUF A14 doesn’t skimp either, offering the same top-tier Ryzen processor and choices up to an RTX 4060 GPU. It delivers stunning visuals on its 2.5K IPS-level display. Both laptops come equipped with immersive Dolby Atmos audio, advanced connectivity options, and lightweight designs – perfect for conquering games wherever you go.
ASUS is at the forefront of the AI revolution, integrating it into everything they do. They leverage their experience and partnerships with tech leaders such as AMD, NVIDIA, Microsoft, Intel, and Qualcomm to become a leading force in this new era.
