ComputexNews

MediaTek Technology Brings AI Into Everyday Life

Reporting from Taipei, Taiwan: MediaTek Vice Chairman and CEO Dr. Rick Tsai delivered a keynote speech on “The Power of Ubiquitous AI” at COMPUTEX 2024 on June 4. As one of Taiwan’s leading semiconductor companies, MediaTek powers more than two billion devices a year and is a top provider of chipset technology and Wi-Fi. In his introduction, TAITRA Chairman James Huang said, “MediaTek stands at the forefront of tech innovation, driving advancements that make AI an everyday reality.” MediaTek brings advanced AI capabilities to a wide variety of connected devices.

From the opening video which called viewers to “imagine a new world of possibilities enabled by MediaTek,” Tsai’s keynote focused on how ubiquitous AI will enhance the lives of people everywhere and the technology that is driving these advancements. With a vision to make AI available to everyone at home, in the car, on smartphones and TVs, MediaTek focuses on four pillars to advance AI technology: high-performance computing, AI accelerators, seamless connectivity and partnerships.

“Computing and semiconductors are at the core of this AI future,” Tsai said. Ubiquitous AI requires high-performance computing from the edge to the cloud. Smartphones powered by MediaTek’s Dimensity 9300 processor have the “ultimate performance and power efficiency of any mobile device in the world,” making AI applications possible. The Dimensity 9300, launched in the fourth quarter of 2023, boasts number-one NPU performance with 68 TOPS. Tsai said the Dimensity 9400 will be announced in about three months.

The Dimensity 9400 chipset will use cores from Arm, MediaTek’s partner for over 20 years. Rene Haas, CEO of Arm, joined Tsai on stage to discuss their partnership. “There is no way to grasp the potential without working together,” Haas said, emphasizing the importance of partnerships in driving technological advancement.

MediaTek has partnered with NVIDIA to develop the Dimensity Auto processor, bringing AI capabilities to the automotive industry. This processor is expected to have 5.8 times more TOPS and be 4.5 times faster than any they have on the market in 2024. NVIDIA Founder and CEO Jensen Huang later joined Tsai on stage and said, “The combination of our two companies, working together, serving the automotive industry is a fabulous idea.”

Tsai also discussed AI accelerators in the cloud and the importance of seamless connectivity between devices, the edge and the cloud. He introduced a custom networking chip that has over 70 billion transistors, as well as MediaTek’s in-house 224G SerDes technology, with 400G+ on the horizon. Tsai introduced several current AI applications that can now be done on the device, including an AI eraser for photo editing, a LoRA fusion animation and a dynamic image that is generated as the prompt is written.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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