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GITEX Global 2022: Cohesity to Show Off its Entire Suite of Data Management Solutions

Gregg Petersen, the Regional Director for MEA at Cohesity, says a transformational approach makes it easy to protect, manage, and derive value from data

Which products and solutions will you be showcasing at the event?
Cohesity is set to participate at GITEX Global where we will be demonstrating our entire suite of next-gen data management solutions. Among these, the key products we intend to showcase are:

  1. Helios: This is our next-gen data management platform that provides a comprehensive range of data services, available either as self-managed software or SaaS.
  2. DMaaS: Our Data Management as a Service solution offers a radically simplified way for organisations to protect, secure, govern, and analyse data.
  3. DataProtect: This modern, hyper-scale solution enables businesses to simplify data protection, ensure recovery, and defend against ransomware.
  4. FortKnox: By empowering organisations to isolate their data, our FortKnox SaaS solution further strengthens ransomware protection and recovery strategies. It serves as a highly secure data vault providing a “virtual air gap”.
  5. SmartFiles: This easy-to-manage file and object solution lets our customers transform their NAS and improve data reduction while lowering TCO.
  6. SiteContinuity: This solution delivers automated disaster recovery failover and failback orchestration which strengthens business continuity strategies. It enables organisations to get always-on accessibility without adding infrastructure silos, operational complexity, or cost.

What are your expectations from the event this year?
The main objective of our participation at GITEX Global this year is to have impactful engagements with visitors to our stand. We intend to meet with as many potential customers as possible and leverage the relationships with our distributors and channel partners to help customers gain visibility of their data, irrespective of the location, and to protect their valuable data from ransomware. We also have intentions to make some strategic announcements in terms of partnerships and distribution.

What will be your theme of participation at GITEX?
The focus of our participation will be to raise awareness around Cohesity and our Next-Gen Data Management approach which sits at the intersection of three of the highest priority business issues today – cyber security, cloud, and data management. We intend to explain why traditional data management products are failing businesses—neither safeguarding nor empowering enterprise data—while adding considerable complexity. And legacy thinking will not solve this challenge. We aim to help customers and partners discover Next-Gen Data Management which takes them on a transformational approach that makes it easy to protect, manage, and derive value from their data.

Another key theme will be around our Threat Defense Architecture – a multi-layered architecture and framework that brings together a range of our products, services, capabilities, and ecosystem partners, to help customers identify threats through AI and ML, protect their data, and easily recover in the event of a cyber-attack. With this framework, customers can benefit from resiliency at scale, and they can protect their data with encryption, hyper-scale-inspired fault tolerance, data immutability, air-gapping, and data isolation solutions, built on immutable and tamper-resistant technology to facilitate clean data resiliency.

It will help them go beyond zero trust with advanced access controls like MFA, RBAC, and Quorum and ensure they can keep the bad guys out. We empower customers to catch ransomware before it’s too late with our AI-powered near real-time anomaly detection that identifies threats so that organisations can respond and remediate quickly.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?
At the Cisco stand, we will be performing live demos and providing real-time access to our labs so customers can come and experience true next-gen data management. As already mentioned, we will intend to help customers and partners understand the Cohesity value proposition and get to know our technology and people much better.

How have your regional strategies changed in recent months?
The recent and significant increase in ransomware in the region has afforded us a lot of opportunities to meet with new customers and partners. They are no longer accepting that legacy solutions work and are looking for a new way of managing and protecting their data. With this in mind, we are going deeper with fewer key partners and getting great traction with their customers.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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